From misleading advertisements to vague sustainability promises, greenwashing is becoming a major hurdle in the fight against the climate crisis. The Zero Greenwashing Alliance, a first-of-its-kind initiative in Asia, aims to hold corporations accountable for their greenwashing while encouraging genuine climate solutions. We find out all about this groundbreaking initiative, including the Zero Greenwashing Alliance Database and Green Claims Guide, from Adam Farhan, the Director of RimbaWatch, the environmental think-tank conducting research and advocacy on climate-related issues in Maritime Southeast Asia.

Image credit: Shutterstock

Produced by: Juliet Jacobs

Presented by: Juliet Jacobs

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  environment,  controversies,  politics,  government,  Law/Activism,  international

Tags:  Green Claims Guide,  false solutions,  the bigger picture,  earth matters,  RimbaWatch,  greenwashing,  climate crisis,  Zero Greenwashing Alliance,  sustainability,  net zero emissions,  esg,  environmental sustainability,