Buying Less Is Better Than Buying 'Green'

Sue Yee Khor, Co-Founder, Zero Waste Malaysia

23-Oct-19 14:00

Buying Less Is Better Than Buying 'Green'

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A study has found that people who consume less are happier than those who engage in other pro-environmental consumer behaviors, like buying environmentally friendly products. Is buying green just another variant of materialism?

Produced by: Juliet Jacobs

Presented by: Sharmilla Ganesan, Juliet Jacobs, Sumitra Selvaraj

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Categories: SME, Markets, Environment, Science, Social Issues

Tags: The Bigger Picture, The Daily Digest, buying less, buying green, materialism, Sabrina Helm, millennials, consumers, happiness, zero waste lifestyle,

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