Persuasion is the act of convincing someone to do or believe something. But what makes some people so persuasive, while others aren’t? Why do some salespeople, for example, have the ability to sell water to fish? In this episode, we discuss Robert Cialdini’s Pre-Suasion: A Revolutionary Way to Influence and Persuade.

Image Credit: Shutterstock

Produced by: Dashran Yohan

Presented by: Dashran Yohan

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  personal development

Tags:  persuasion,  influence,  media,  personal development,  sales,