Sense Consultancy 的投资者关系经营门道

04-Jan-23 10:00

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中小企业发展，除了上市；也有不少采取了众筹融资的集资渠道。正因如此，「投资者关系」已然不再是上市或跨国集团的专属功课了。那么，公共关系（PR）、投资者关系（IR），两者究竟有何区别呢？

「投资者关系」并不是单纯将公司财务状况公开；而是像结交友人那般，长久与投资者往来、互通有无。本期节目，就让我们听听 Sense Consultancy 如何帮助企业做好投资者关系，又如何冀望市场更有「投资者关系」的 sense。

photo credit: canva

Produced by: 张康祺

Presented by: 张康祺

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