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Podcast  >  Caijin  >  开门见商  >  贺岁歌的新时代:大马网红都在推出新年歌,是文化传承还是流量生意?一首新年歌,能为网红带来多少价值?

贺岁歌的新时代:大马网红都在推出新年歌,是文化传承还是流量生意?一首新年歌,能为网红带来多少价值?

25-Feb-26 10:43

贺岁歌的新时代:大马网红都在推出新年歌,是文化传承还是流量生意?一首新年歌,能为网红带来多少价值?

从传统唱片公司到电视台制作,再到如今KOL与网红争相推出新年歌,马来西亚贺岁歌早已不只是「过年应景」,更逐渐发展成一种文化现象,甚至打进中国市场、登上春晚舞台。究竟,马来西亚贺岁歌凭什么拥有如此高的产量与影响力?是市场先机、文化坚持,还是前辈累积的成果? 本期节目专访本地贺岁歌创作者——郑斌彦来深入聊聊马来西亚新年歌如何从「传承」变成「潮流」,为什么「马来西亚网红一定要出新年歌」几乎成了行业默认规则?在热闹背后,这是一门生意,还是一份文化责任?一起听听他的观察与思考。 

Produced by: 余伟健

Presented by: 余伟健


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Categories:  Business

Tags:  #马来西亚贺岁歌#贺岁歌产业#网红时代





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