BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Enterprise Explores  >  AI Assembled: How IKEA's BILLIE AI Could Change The Face of Customer Experience

AI Assembled: How IKEA's BILLIE AI Could Change The Face of Customer Experience

Byron Fernandez, Executive Vice President & Group Chief Information Officer , TDCX

10-Jul-23 12:00

AI Assembled: How IKEA's BILLIE AI Could Change The Face of Customer Experience

In June, the robot takeover took another step forward as IKEA assembled its own AI chatbot called Billie. Yes, they named their AI chatbot after their bookshelves. Billie will be taking over routine customer queries and IKEA says it has handled 47% of these kinds of inquiries to call centres over the past two years.

Now one of the key concerns when we hear something like this, is job losses, but IKEA says that its use of AI, currently, won’t mean job losses as they’re retraining call centre workers to become interior design advisers. Some 8,500 workers have made the switch since 2021.

So while concerns over job losses have been offset for now, it does bring up another big question for businesses - how does the rise of tech and AI Chatbots change the way businesses need to think about their customer experience and service strategies?

We explore the importance of Customer Experience, the need of the human element, and what the future of CX could look like with Byron Fernandez, Group Chief Information Officer and Executive Vice President of TDCX, a business process outsourcing (BPO) service provider.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan, Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  CorporatesmanagingtechnologySMEthe workplace

Tags:  service strategiesaichatbotikeacustomer servicecustomer engagement





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) For the last decade, Qualgro has quietly focused on the "boring back end of the internet", B2B software, data, and AI. General Partner Weisheng Neo joins us to explain why this approach is paying off.

12:00 PM

Popcorn Culture

(REPEAT) We review Noah Baumbach's Jay Kelly, which stars Adam Sandler and George Clooney.

1:00 PM

Cruise Control

(REPEAT) Suzuki returns to Malaysia with the Fronx, a compact crossover that's pretty solid. But what's the catch? Daniel Fernandez shares his thoughts.

2:00 PM

Matt-Splained

(REPEAT) We look back at some of the incredible and amazing breakthroughs in science we’ve seen in 2025.

3:00 PM

Earth Matters

(REPEAT) Selangor’s proposed Batu Arang waste-to-energy incinerator has sparked major community concern. Two residents explain the risks, the lack of official response, and why safer alternatives are needed.

4:00 PM

Bar None

(REPEAT) Aftar Singh, sports journalist at the New Straits Times join us to talk about our hockey team, the Speedy Tigers and how they're doing at the moment.

5:00 PM

BBC World Service

How do you separate fact from fiction when it comes to food? This episode of The Food Chain finds the answer.