BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Enterprise Explores  >  Beyond Cost Savings: Why Nord-Lock Ditched Singapore for Malaysia

Beyond Cost Savings: Why Nord-Lock Ditched Singapore for Malaysia

Norbert Hentschel, Regional Managing Director, Nord-Lock

10-Oct-24 12:00

Beyond Cost Savings: Why Nord-Lock Ditched Singapore for Malaysia

“If you asked me what could be improved, I’d say maybe an agency that doesn’t only focus on the big players like Google and Microsoft, but also one that helps small and medium companies like us settle in.”

In this episode of Enterprise Explores, we take a closer look at the company’s decision to move its Southeast Asia regional office to Malaysia, why it’s not just a cost savings exercise, and what this says about the country’s growing reputation as a regional hub for Foreign Direct Investment (FDI).

We speak with Norbert Hentschel, Regional Managing Director of Nord-Lock Group, to discuss the factors that influenced this move, including labour force availability, logistics infrastructure, and the strategic advantages Malaysia offers over neighbouring countries.

Key Areas of Conversation:

- The main reasons behind Nord-Lock’s relocation to Malaysia, beyond just cost considerations.

- How Malaysia's stable government, multilingual workforce, and logistics infrastructure played a pivotal role in the decision.

- How Nord-Lock plans to grow its workforce and integrate into the local economy, including hiring for high-skilled roles and engaging with local suppliers.

- Malaysia’s potential to compete as a regional hub in Southeast Asia and why companies like Nord-Lock are choosing it over traditional hubs like Singapore.

- Norbert’s insights on the broader trends in FDI, Malaysia’s economic future, and what policies could further enhance the country’s attractiveness for foreign businesses.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketseconomymanaginginternationalSME

Tags:  fdiforeign direct investmentsmalaysiaregional hub





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Otter Barista's founder Eeyong Ho on building a robotic coffee business that has already served over 100,000 cups across 60+ locations.

12:00 PM

BBC World Service

This week on Science in Action, scientists have detected the largest black hole merger ever observed with LIGO picking up signals from two black holes colliding in a ‘violent’ spacetime event.

1:00 PM

A Bit of Culture

(REPEAT) Kam Raslan, Matt Armitage and Ahmad Yazid join forces to talk about the sea, owning your own clone and the F1 movie!

2:00 PM

Ringgit & Sense

(REPEAT) Khairi Shahrin Arief bin Baki, Deputy CEO at CGS International discusses asset classes and investment strategies.

2:30 PM

The Property Show

(REPEAT) Entomologist Lim Say Piau and Regine Lim of the Malaysian Pest Management Association shares practical insights into how to address bed bugs.

3:00 PM

Best of The Bigger Picture

(REPEAT) Dr Khoo Ying Hooi, an Associate Professor of International Relations and Human Rights at Universiti Malaya (UM) joins the show to reflect on where we are today as a country, in terms of fighting for justice and protecting democracy.

4:00 PM

Best of Evening Edition

(REPEAT) This World Brain Day, we explore the mysteries of the brain, and celebrate what makes every person’s brain unique.

5:00 PM

BBC World Service

This episode of People Fixing The World looks at the efforts of groups in Portugal and how they plan to improve the society they're a part of.