BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Enterprise Explores  >  Can a Sales Playbook Make Sales Less Brutal?

Can a Sales Playbook Make Sales Less Brutal?

Serge Romano, Director and Head Sales Coach, Leverage Sales Coaching Australia

06-Mar-23 12:00

Can a Sales Playbook Make Sales Less Brutal?

Given the volatile and choppy nature of sales, how businesses manage their salespeople and sales process can be very important to keep them going. Whether that’s due to an economic slowdown where sales slow down across the board or a personal rough patch for one or 2 salespeople.

Today on BizBytes we explored how to build an effective sales strategy and keep sales going during tough times with Serge Romano, Director and Head Sales Coach with Leverage Sales Coaching Australia.

Serge will be in KL from March 15-17, speaking at EO Taipan’s 2023 event - ‘Challenge the Storm’. Learn more at: https://eotaipan.com/masterclass-2023/

Photo Credits: Shuttershock | fizkes

Produced by: Roshan Kanesan

Presented by: Freda Liu, Lily Chai


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketseconomymanagingentrepreneursSMECorporates

Tags:  Sales strategysales playbooksalespeopleeconomic downturn





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) OpenMinds’ Jan Wong on Malaysia’s martech momentum, AI overload, and how poor tech stacks are breaking brands mid-campaign.

12:00 PM

Popcorn Culture

(REPEAT) A review of The Fantastic Four’s arrival in the MCU, followed by a discussion about characters that have been played by different actors.

1:00 PM

Cruise Control

(REPEAT) If you're in the market for a used, old school sports sedan, should you consider the Mitsubishi Lancer GT, or the Proton Inspira? Daniel Fernandez from dsf.my shares his thoughts!

2:00 PM

Matt-Splained

(REPEAT) Matt and Rich take their digital paranoia a step further, covering border controls, burner phones and authoritarian apps.

3:00 PM

Earth Matters

(REPEAT) The Malaysian Food Sovereignty Forum warns against proposed changes to the Protection of New Plant Varieties Act and the Plant Seed Quality Bill, citing a lack of engagement with farmers and civil society. FKMM Coordinator Nuritri Amir Bin Muhammad joins us to explain.

4:00 PM

Bar None

(REPEAT) We speak to Jeffrey Ross, the General Manager of Fresh Events Asia, ahead of the Redline Fitness Games, happening this weekend.

5:00 PM

BBC World Service

This episode of The Conversation features two women who are working in the field of robotics. What's life like in this industry?