BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Enterprise Explores  >  Election Discounts & Promotions - Clever Marketing Or Genuine CSR?

Election Discounts & Promotions - Clever Marketing Or Genuine CSR?

Chin Ren Yi, Co-Founder, myBurgerLab

22-Nov-22 12:00

Election Discounts & Promotions - Clever Marketing Or Genuine CSR?

During the polling day last Saturday, many businesses gave discounts and promotions to Malaysians who voted. But were businesses really helping and encouraging people to vote or was this just clever marketing? We speak to Chin Ren Yi, Co-Founder of myBurgerLab to better understand the drivers behind the marketing approach during elections and how effective it is.

Image Credit: Getty Images

Produced by: Jeremy Ng, Lily Chai

Presented by: Christine Wong, Lily Chai


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  markets,  Corporates,  managing,  entrepreneurs,  SME

Tags:  business,  ge15,  election,  sme,  marketing,  promotion, 


Latest Podcasts




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) We look at why Malaysia is winning the data centre race, with Carlos Garcia Rodriguez from Turner & Townsend.

12:00 PM

Just For Kicks

(REPEAT) We look ahead to Matchweek 13 of the English Premier League, including the big one between first and second - Chelsea vs Arsenal

1:00 PM

A Bit of Culture

(REPEAT) Kam, Matt and Vernon congregate to talk about historians and AI, pasar malams and audiobooks!

2:00 PM

Ringgit & Sense

(REPEAT) Chee Pei Pei, Tax Partner and Private Leader at Deloitte Malaysia explains the ins and outs of family businesses.

2:30 PM

The Property Show

(REPEAT) Theebalakshmi Kunasekaran of the Khazanah Research Institute and Cindy Chew of Thrive Well discuss the aims of Malaysia’s PPR public housing programme, its evolution, and the lived experiences and social support needs within PPR communities.

3:00 PM

Best of The Bigger Picture

(REPEAT) How did a World No. 8 badminton player deal with an injury that set her back for months? Goh Liu Ying shares about the mental health struggles she faced.

4:00 PM

Best of Evening Edition

(REPEAT) We speak to Isabella Pek about orchestras in Kuala Lumpur.

5:00 PM

BBC World Service

This episode of Discovery looks at niche jobs that only animals can do.