Amazon is quietly piloting a program to let brands like Maybelline and Folgers pay to send free samples to consumers — all based on what the retail giant already knows they're likely to buy.

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  SME,  Markets,  Technology,  Tech,  Business Analysis,  Personal Development,  Entrepreneurship

Tags:  Direct marketing,  marketing,  Amazon,  consumer goods,  branding,