The Narendra Modi government’s decision to ban TikTok has left thousands of Indian content creators in the lurch.

The short-form video sharing platform, which took India by storm a couple of years back, gave rise to a whole new breed of celebrities in the country: the TikTok stars.

Besides enjoying massive fan following on the Bytedance-owned app, these creators have been earning from TikTok via brand endorsements. Some even left their stable jobs to create content on TikTok.

Produced by: Richard Bradbury

Presented by: Jeff Sandhu, Freda Liu, and Richard Bradbury

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Categories:  Technology,  Tech,  Film,  Medical Innovation and Technology,  SME

Tags:  TikTok,  Social Media,  Modhi,  India,  app,  technology,  zara,  pepsi,  bytedance,