“Storm Area 51” Is A Marketer’s Goldmine

20-Sep-19 12:30

“Storm Area 51” Is A Marketer’s Goldmine

Pause
Embed

What started as a joke might turn into a full-blown rave event at Nevada’s Area 51. From a marketing perspective, it’s the best kind of opportunity brands could never ask for. Beverages, fast food joints, and big brands have hopped on the extraterrestrial bandwagon to cater to (apparently) thousands of people who might show up to protest… or storm the gates… or party, or something to that effect this weekend.

Produced by: Christine Wong

Presented by: Richard Bradbury, Audrey Raj, & Arvindh Yuvaraj

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: Business Analysis, Personal Finance, Investments, Financial Literacy, Young Finance, Personal Development, Entrepreneurship, SME

Tags: Area 51, Sci-fi, Marketing, Branding, Aliens,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Nur Azre Abdul Aziz, Director of Strategic Partnerships at TikTok Shop Malaysia joins us to explore some of the real challenges of scaling an e-commerce platform.

12:00 PM

Popcorn Culture

(REPEAT) Reviews of the live action version of How to Train Your Dragon and Pixar's Elio, followed by a discussion on children's films you still love as an adult.

1:00 PM

Cruise Control

(REPEAT) We discuss whether the larger Malaysian population will be able to eventually afford EVs, and whether something will be done to address this.

2:00 PM

Matt-Splained

(REPEAT) Richard and Matt ponder about lessons Gen Z can learn in the midlife career meltdowns of the slacker generation.

3:00 PM

Earth Matters

(REPEAT) A historic moment for gibbon conservation in Malaysia: The first North Bornean Gibbon, Nabalu, was born in a Sabah rehabilitation center. Mariani Ramli, president and founder of the Gibbon Conservation Society, joins us to discuss the years of work behind this achievement.

4:00 PM

Bar None

(REPEAT) Former national tennis player Adam Jaya looks back at his career and shares the challenges that professional tennis athletes face.

5:00 PM

BBC World Service

This episode of The Conversation speaks to two women who are involved in the glassmaking industry.

PROGRAMMES