Electronic Arts said The Sims will get its own reality TV show, dubbed The Sims Spark’d, on the TBS television channel in a partnership with Turner Sports, Eleague, and Buzzfeed Multiplayer.

It’s another sign that games are mainstream and that television companies are recognising that they need to do something to get younger viewers back.

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Categories:  Film,  SME

Tags:  EA Games,  The Sims,  competition,  reality tv,