BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Enterprise Explores  >  Why You Can’t Trust Surveys

Why You Can’t Trust Surveys

Richard Bradbury | Jeff Sandhu | Christine Wong

21-Mar-19 12:30

Why You Can’t Trust Surveys

Many companies use surveys to gather data about product quality, potential demographic, or their standing amongst competitors - and hypothetically, this data should be the best way to get objective feedback, right? Turns out that the very nature of surveys in the present day means you can’t trust them at all.


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Personal Development,  Entrepreneurship,  SME

Tags:  data collection,  survey bias,  market research,  data analytics, 


Latest Podcasts




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) We discuss how AI is shaping information, engagement, and credibility in the digital age with Kiron Kesav, Chief Strategy Officer, PHD APAC at OMG Malaysia.

12:00 PM

Popcorn Culture

(REPEAT) We review Zootopia 2 and then ask: What (or who) are your favourite on-screen animal characters?

1:00 PM

Cruise Control

(REPEAT) We talk about Perodua's new EV, the QV-E and the conversations surrounding it. Daniel also shares his thoughts on the recently launched luxury sedan from JAC, the Maestro S800.

2:00 PM

Matt-Splained

(REPEAT) We look at the benefits of pressure washing your brain, Matt’s morbid curiosity and Richard’s misconceptions about horror fans.

3:00 PM

Earth Matters

(REPEAT) We speak to Meenakshi Raman about what COP30 in Belém achieved, what fell short, and what the outcomes mean for global climate action.

4:00 PM

Bar None

(REPEAT) We look ahead to the upcoming SEA Games and Malaysia's chances in the tournament.

5:00 PM

BBC World Service

What kinds of food and drink help people keep warm while living in extreme cold? The Food Chain explores.