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Would You Buy From A Virtual Influencer?

Richard Bradbury | Freda Liu | Arvindh Yuvaraj

26-Jun-19 12:00

Would You Buy From A Virtual Influencer?

In an age where the lines of reality are blurred even more than they’ve ever been, and where technology has become so convincing that we can’t tell the difference between what’s human and what’s not anymore - Japanese skincare brand SK-II, have introduced their new brand ambassador Yumi. And she’s a total fake.

Produced by: Richard Bradbury & Freda Liu & Arvindh Yuvaraj

Presented by: Richard Bradbury & Freda Liu & Arvindh Yuvaraj


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Categories:  TechnologyTechBusiness AnalysisFashionMedical Innovation and TechnologyPersonal FinanceInvestmentsFinancial LiteracyYoung FinancePersonal DevelopmentEntrepreneurshipSME

Tags:  brand ambassadorinfluencerjapanSK-IIaisoul machines





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