Some Colleges and Universities across the US are tracking potential applicants when they visit their websites, including how much time they spend on financial pages. These checks are then used to build a profile on how likely students are to need financial support. Additionally for some Universities, social media ‘background checks’ are being used.

Produced by: Christine Wong

Presented by: Richard Bradbury, Audrey Raj, & Freda Liu

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Categories:  Personal Finance,  Investments,  Financial Literacy,  Young Finance,  Personal Development,  Entrepreneurship,  SME

Tags:  social media,  networking,  financial aid,  big data,  ,