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From Scandal to 26,000 Stores: Luckin Coffee’s Comeback

Jianggan Li, CEO, Momentum Works

13-Aug-25 12:00

From Scandal to 26,000 Stores: Luckin Coffee’s Comeback

Five years after a massive accounting scandal and a dramatic NASDAQ delisting, Luckin Coffee has staged one of the most remarkable comebacks in corporate history, growing to over 26,000 stores. But the real story isn't just the recovery; it's the powerful, digital-first system that fuels its explosive growth.

Jianggan Li, CEO of Momentum Works, joins us to dissect this incredible turnaround, based on their new "Inside Luckin Coffee" report. He explains how Luckin operates more like a tech or e-commerce company than a traditional cafe, using data to drive everything from its rapid R&D engine to its hyper-efficient store operations.

We discuss:

  • The story of their dramatic comeback from scandal and delisting.

  • How they operate like an e-commerce company, using stores as fulfillment centers.

  • Their data-driven R&D that launches over 100 new products a year.

  • Key lessons for other brands on digital capabilities and supply chain mastery.

    For F&B leaders, entrepreneurs, and strategists, this is a deep dive in building a digital-first, data-centric F&B brand.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan


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Categories:  sponsored content

Tags:  Luckin Coffeecorporate turnaroundF&B Businessbusiness strategydigital transformationcase studyMDX2025





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