How IVT Could Change Tourism

Gary Bowerman, Co-Founder, High-Yield Tourism

19-Feb-25 12:00

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Planning a trip has never been easier, or more overwhelming. With a few clicks, travellers can compare destinations, book flights, and even take virtual tours of hotels. But with endless options, misleading deals, and scams lurking online, making the right choice isn’t always straightforward.

That’s where Interactive Virtual Tourism (IVT) comes in. By allowing travellers to connect face-to-face with real travel experts, IVT combines the best of personalised service with modern technology. It promises a safer, more informed, and convenient way to plan trips… without stepping into a travel agency.

We speak with Gary Bowerman, Co-Founder of High-Yield Tourism, to explore how IVT is changing the way people experience travel. We discuss what it means for travellers and businesses, and how it fits into Malaysia’s tourism strategy.

Produced by: Carol Wong

Presented by: Richard Bradbury

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Categories: markets, technology, managing, government, travel

Tags: Interactive virtual tourism, IVT, holiday bookings, tourism, travel planner,

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