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How Malaysia’s Living Heritage Elevates Tourism

Shin Tseng, Director, Urban Agenda Design and Co-founder, REXKL | Nigel Wong, President, The Malaysian Association of Tour & Travel Agents (MATTA)

29-Aug-25 12:00

How Malaysia’s Living Heritage Elevates Tourism

Beyond the gleaming skyscrapers and historical landmarks, what is the true heritage of a city like Kuala Lumpur? As we celebrate Merdeka, we explore how our urban heritage can be a living asset, preserving our unique identity while powering industries like tourism.

Shin Tseng of REXKL and Nigel Wong of MATTA join us to discuss this critical topic. They explore the move beyond tangible architecture to embrace intangible culture, the challenge of maintaining authenticity while improving sites for tourism, and the debate over Kuala Lumpur's unique "tapestry" or "Rojak" identity.

We discuss:

  • Why heritage is more than just buildings, it's about living, intangible culture.

  • How to balance "polishing" a site for tourism while keeping it authentic.

  • The debate over Kuala Lumpur's unique and complex heritage identity.

  • Why local residents are the true "soul" of any heritage site.

  • A vision for curating micro-heritage districts to celebrate our diversity.

    For urbanists, tourism professionals, and anyone passionate about the future of our cities, this is an exploration into the art of celebrating and preserving our national identity.

Produced by: Carol Wong

Presented by: Roshan Kanesan


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Categories:  economycultureHistory/Heritagesponsored content

Tags:  urban heritagecultural tourismurban designkuala lumpurHeritage preservationMDX2025





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