Social media is getting more cluttered. Customer acquisition cost is getting higher. Direct to consumer companies need new techniques to find customers. And in a world where Instagram Reels and TikTok are taking over the digital space, how important is making video content? Is written content outdated?

We speak to Brandon Lee, Co-founder of Digital Marketing Agency Pandan Social to talk more about this.

Photo Credits: Shuttershock | New Africa

Produced by: Lily Chai

Presented by: Lily Chai, Richard Bradbury

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Categories:  markets,  technology,  economy,  managing,  entrepreneurs,  SME,  Corporates

Tags:  social media,  technology,  content creation,  marketing,  digital marketing,