Malaysians aren't just online shoppers; they're among the world's most confident and frequent cross-border consumers. A new study by Airwallex and Statista found 94% of Malaysians are confident in buying from international merchants, and 72% do so at least once a month, far outpacing global averages.

Aren Yip, Malaysia Country Manager at Airwallex, joins us to unpack what's driving this borderless shopping culture. He discusses the outsized role of influencers, the critical importance of localised payments, and the ‘mental hurdles’ local SMEs must overcome to seize this massive international opportunity.

We discuss:

• Why Malaysians are more confident and frequent cross-border shoppers than the global average.

• The three drivers of this trend: global media, sales promotions, and trust.

• The outsized role of influencers, with 76% of Malaysians swayed by them.

• The critical importance of localised payments (like FPX and e-wallets) for conversion.

• The opportunities and ‘mental hurdles’ for Malaysian SMEs looking to export.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan

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Categories:  markets,  international,  culture,  technology

Tags:  cross border e-commerce,  e-commerce,  consumer behaviour,  digital payments,  influencer marketing,