BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Enterprise Explores  >  Navigating and Tapping Into Conscious Consumerism And The Green Divide

Navigating and Tapping Into Conscious Consumerism And The Green Divide

Louise Hawley, Managing Director , NIQ Singapore, Thailand, Malaysia

08-Sep-23 12:00

Navigating and Tapping Into Conscious Consumerism And The Green Divide

The spectrum from intent to action varies by consumer segments, indicating that sustainability goals are better achieved through unlocking consumers’ value drivers and differentiated products, according to the NielsenIQ (NIQ) thought leadership report entitled “Green Divide”.

This report dives deep into the spectrum of the consumer landscape and how they think and act differently when it comes to sustainability and purchasing decisions.

It is critical for businesses to understand how consumers are evolving on the journey of sustainable consumption – do they practice what they preach; what are their motivations; barriers or triggers for change?

How can we tap into the unique motivators and influences across diverse groups to unlock the required behavioural change on our sustainable journey?

To make sense of the report and how businesses can leverage the embedded nuggets of insights is Louise Hawley, the Managing Director for NIQ Singapore, Thailand, Malaysia.

Produced by: Carol Wong

Presented by: Richard Bradbury, Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketseconomyenvironmentLaw/Activismpersonal development

Tags:  Green Divideconsumer purchasing decisionssustainabilityconsumerismNIQ





Play / Pause

Listen now : Best of Enterprise: (REPEAT) OpenMinds’ Jan Wong on Malaysia’s martech momentum, AI...

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) OpenMinds’ Jan Wong on Malaysia’s martech momentum, AI overload, and how poor tech stacks are breaking brands mid-campaign.

12:00 PM

Popcorn Culture

(REPEAT) A review of The Fantastic Four’s arrival in the MCU, followed by a discussion about characters that have been played by different actors.

1:00 PM

Cruise Control

(REPEAT) If you're in the market for a used, old school sports sedan, should you consider the Mitsubishi Lancer GT, or the Proton Inspira? Daniel Fernandez from dsf.my shares his thoughts!

2:00 PM

Matt-Splained

(REPEAT) Matt and Rich take their digital paranoia a step further, covering border controls, burner phones and authoritarian apps.

3:00 PM

Earth Matters

(REPEAT) The Malaysian Food Sovereignty Forum warns against proposed changes to the Protection of New Plant Varieties Act and the Plant Seed Quality Bill, citing a lack of engagement with farmers and civil society. FKMM Coordinator Nuritri Amir Bin Muhammad joins us to explain.

4:00 PM

Bar None

(REPEAT) We speak to Jeffrey Ross, the General Manager of Fresh Events Asia, ahead of the Redline Fitness Games, happening this weekend.

5:00 PM

BBC World Service

This episode of The Conversation features two women who are working in the field of robotics. What's life like in this industry?