BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Enterprise Explores  >  Navigating Social Media Volatility

Navigating Social Media Volatility

Amin Ashaari, CEO and Co-Founder, SoyaCincau

31-Jan-25 12:00

Navigating Social Media Volatility

Platforms like Instagram are trying to lure creators away from TikTok with initiatives like the Breakthrough Bonus. At the same time, an increasing number of American users are migrating to Xiaohongshu (RedNote), a Chinese social media platform, despite security concerns. This has raised questions about its future growth and the potential strain on its censorship mechanisms. But is this the right response to platform instability, or is it just a temporary fix?

In today’s conversation, we dive deep into the volatile world of social media, where shifting user behaviors, regulatory hurdles, and uncertain platform futures present major challenges for creators, influencers, and brands alike. We speak with Amin Ashaari, CEO and Co-Founder of SoyaCincau, to explore the effects of platform volatility, the role of emerging tech, and practical strategies for creators to stay relevant and resilient in this unpredictable environment.

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketstechnologymanaginginternationalcontroversies

Tags:  security concernscensorship mechanismssocial mediatiktokXiaohongshu





Play / Pause

Listen now : Bar None: (REPEAT) Sports journalist T. Avineshwaran joins us to talk about...

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) CF Fong, Executive Chairman of LGMS Berhad on how hijacked browser extensions became global security threats, and what SMEs can do to protect their data and workflows.

12:00 PM

Popcorn Culture

(REPEAT) A review of the latest attempt to reboot Superman and launch a DC movie franchise, followed by a discussion about the best superheroes of all time.

1:00 PM

Cruise Control

(REPEAT) Should you consider a used Proton X50, especially now? Daniel Fernandez from dsf.my shares his thoughts on the subject!

2:00 PM

Matt-Splained

(REPEAT) Matt and Richard discuss the narratives behind Builder.ai and what led to its downfall.

3:00 PM

Earth Matters

(REPEAT) The Bonn climate talks concluded with more gaps than gains, raising concerns for developing nations and the 1.5°C global warming limit on the road to COP30. Meenakshi Raman, the President of Sahabat Alam Malaysia, helps to unpack these implications.

4:00 PM

Bar None

(REPEAT) Sports journalist T. Avineshwaran joins us to talk about Harimau Malaya and the upcoming Malaysia Super League.

5:00 PM

BBC World Service

Two doctors from South Africa and Australia tell Ella Al-Shamahi from The Conversation about the rewards of working in rural communities and the challenges of being hundreds of miles from the nearest large hospital.