BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Enterprise Explores  >  Navigating Social Media Volatility

Navigating Social Media Volatility

Amin Ashaari, CEO and Co-Founder, SoyaCincau

31-Jan-25 12:00

Navigating Social Media Volatility

Platforms like Instagram are trying to lure creators away from TikTok with initiatives like the Breakthrough Bonus. At the same time, an increasing number of American users are migrating to Xiaohongshu (RedNote), a Chinese social media platform, despite security concerns. This has raised questions about its future growth and the potential strain on its censorship mechanisms. But is this the right response to platform instability, or is it just a temporary fix?

In today’s conversation, we dive deep into the volatile world of social media, where shifting user behaviors, regulatory hurdles, and uncertain platform futures present major challenges for creators, influencers, and brands alike. We speak with Amin Ashaari, CEO and Co-Founder of SoyaCincau, to explore the effects of platform volatility, the role of emerging tech, and practical strategies for creators to stay relevant and resilient in this unpredictable environment.

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketstechnologymanaginginternationalcontroversies

Tags:  security concernscensorship mechanismssocial mediatiktokXiaohongshu





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Kingsley Jones of Jevons Global tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Prof. Donald Leslie Baker of the University of British Columbia discusses South Korea’s future after President Yoon Suk-Yeol's impeachment and the upcoming snap election in June.

7:45 AM

Morning Brief

Adrian Lasimbang of Pertubuhan Suara Anak Sabah shares his insights on the planned Sabah rural economic initiative.

8:00 AM

The Breakfast Grille

Brandon Lim, Executive Director of Lim Seong Hai Capital Bhd discusses the company's operations and its transfer to the ACE Market.

8:30 AM

Morning Brief

Andrew Chan, Director of the Malaysia Semiconductor Industry Association discusses how the new US tariffs might affect local players.

8:45 AM

Morning Brief

(REPEAT) We dive into the local and international news that matters to you.

9:00 AM

Opening Bell

(REPEAT) Kingsley Jones of Jevons Global tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

Pinnacle Perspectives

Jayant Menon of ISEAS discusses the impact of President Trump's 24% tariff on Malaysia and its effect on global trade and investment strategies.

10:05 AM

Open For Business

Xtractify: Automatically Acquire Customers Via WhatsApp?

11:05 AM

P&L

Risk and Return: What Entrepreneurs Can Learn from Fund Managers

12:00 PM

Enterprise Explores

The Tourism Value of Pickleball? MATTA’s Grand Slam

1:00 PM

The Breakfast Grille Repeat

Lim Ding Shyong, Executive Director, Lim Seong Hai Capital Berhad

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Earth Matters

When Professor Darryl Jones moved to Malaysia, his daily birdwatching walks in Bukit Kiara soon evolved into a detailed survey and collaboration with Friends of Bukit Kiara. We speak to him about his work, and the urgent need to protect this urban forest.

4:05 PM

Health & Living

Every 2 minutes, one woman dies in pregnancy or childbirth. Every 7 seconds, a newborn baby dies. This World Health Day, we ask why this is still happening.

5:00 PM

Top 5 at 5

6:00 PM

Today I Learned

7:00 PM

Just For Kicks

8:00 PM

A Bit of Culture