BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Enterprise Explores  >  The New Trade Order: Must-Know Insights For Business Leaders

The New Trade Order: Must-Know Insights For Business Leaders

Aparna Bharadwaj, Global Leader of the Global Advantage Practice, BCG

18-Feb-25 12:00

The New Trade Order: Must-Know Insights For Business Leaders

Geopolitics is reshaping global trade, positioning Malaysia, other ASEAN nations, and the Global South as key winners. In this episode of Enterprise Explores, we speak with Aparna Bharadwaj, Managing Director & Partner at BCG Singapore and Global Leader of BCG’s Global Advantage Practice, as she unpacks the forces transforming international trade and what today’s business leaders must understand to navigate this dynamic landscape.

Drawing on insights from BCG’s report ‘Great Powers, Geopolitics, and Global Trade’, the conversation dives into how North America is reducing its reliance on China, while ASEAN and other Global South markets are emerging as key players.  Aparna explains the domino effect of shifting trade flows, the impact of rising tariffs, and the strategic importance of building geopolitical muscle in today’s volatile market.  The discussion highlights opportunities for diversification, the benefits of resilient supply chains, and the potential for nations like Malaysia to capitalise on these trends. 

Here are some AI-generated key highlights from the conversation:

Global Trade Shift: Trade is moving from free-market ideals to systems driven by geopolitics, economic security, and shifting corridors, sparked by the US-China trade slowdown and rising economic nationalism.

Key Trade Corridors: Expect a $160 billion shrink in US-China trade, rapid growth in China–Global South flows, and significant increases in US–India trade—creating a domino effect across regions.

ASEAN & Malaysia’s Edge: ASEAN, especially Malaysia, benefits from a "China plus X" strategy thanks to pragmatic policies, special economic zones, and opportunities in the halal market.

Impact of US Tariffs: US tariffs, a pillar of the "America First" policy, and potential reciprocal measures are reshaping supply chains and trade balances globally.

China’s New Focus & Global South: China is pivoting away from the West toward increased trade with ASEAN, BRICS+, and the global South, where faster GDP growth and resilient FDI flows prevail.

Business Strategies: Key recommendations for businesses include strengthening supply chain resilience, building geopolitical intelligence, exploring new growth markets, considering nearshoring strategies, and diversifying market footprints.

Image credit: Shutterstock

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  economypoliticsinternationalmarkets

Tags:  geopolitical strategyASEAN growtheconomic nationalismFDI trendstrade realignmentglobal trade





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Kenneth Loh, Analyst at Bloomberg Intelligence discusses the outlook for the shipping sector in light of conflict in the Middle East.

7:45 AM

Morning Brief

Captain Mohd Radzi Mohamad Alias of the Civil Aviation Authority of Malaysia (CAAM) discusses how US-Iran military attacks are disrupting aviation and what it means for flight safety.

8:00 AM

The Breakfast Grille

Julia Lau of the ISEAS and Muhammad Haziq Jani of the RSIS share insights on Indonesia’s political and economic trajectory under President Prabowo Subianto.

8:30 AM

Morning Brief

Sharon Zollner, Chief Economist of ANZ Bank New Zealand, discusses the New Zealand's economy and its impact and implications.

8:45 AM

Morning Brief

Dr Oh Ei Sun, Principal Adviser of Pacific Research Centre, discusses the unfolding Malaysian political events.

9:00 AM

Opening Bell

(REPEAT) Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) Kenneth Loh, Analyst at Bloomberg Intelligence discusses the outlook for the shipping sector in light of conflict in the Middle East.

9:35 AM

BBC The Inquiry

Can the world catch China in the rare earths race?

10:05 AM

Open For Business

When AI Becomes the Search Engine. As AI-powered interfaces reshape how people search for information, the rules of digital marketing are shifting. We speak with Alvin Koay, Founder and CEO of Growth.pro, a Penang-based agency helping brands move beyond traditional keyword-based SEO toward AI-driven visibility. Alvin explains the idea behind AI Citation Engineering, how Growth.pro helps brands become sources that AI systems reference directly, and how this approach translates into measurable results for clients in a rapidly evolving search landscape.

11:00 AM

Marketing Mojo

Has PR Earned Its Seat at the Table? PR teams are under pressure to prove ROI, yet many still rely on traditional metrics. Mimrah Mahmood of Meltwater talks about leadership alignment, AI’s impact, and whether PR in APAC is ready to move from activity to outcomes.

12:00 PM

Enterprise Explores

1. Alun Jones, Project Director of Montgomery Asia (organiser of ICBS 2026) 2. Koh Wei Yang, General Manager of Barista Guild Awards

1:00 PM

The Breakfast Grille (REPEAT)

Julia Lau of the ISEAS and Muhammad Haziq Jani of the RSIS share insights on Indonesia’s political and economic trajectory under President Prabowo Subianto.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Beyond the Ballot Box

4:05 PM

Health & Living

5:00 PM

Top 5 at 5

A countdown of the 5 biggest stories of the day, to catch you up on all you need to know!

6:00 PM

Talkback Tuesday