The Resurgence of the Mobile Gaming Industry

Kapil Bonde, Senior Market Evangelist, Adjust

19-Jul-24 12:00

The Resurgence of the Mobile Gaming Industry

Pause
Embed

Enterprise Explores the latest Gaming App Insights Report released by Adjust in collaboration with AppLovin. This report provides unparalleled insights into the mobile gaming landscape, specifically focusing on the Asia-Pacific (APAC) region.

Kapil Bonde, Senior Market Evangelist, Adjust, will share key findings from the report, including the rapid growth and potential of the mobile gaming market in APAC, with organic gaming app installs reaching a 48% share and session lengths averaging 35 minutes per session.

We’ll explore the trends shaping the industry, such as the surge in gaming app installs, the impact of generative AI on campaign optimisation, and the emergence of connected TV (CTV) as a performance channel for growth.

Image Credit: Shutterstock

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: technology, managing, Corporates, economy, markets, gaming, entrepreneurs

Tags: technology, ai, mobile gaming, business, marketing, advertising,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) We sit down with Shareen Ramli, founder of Siti Li Dining & Foodhall to discuss why she compares the trade to being a "stuntwoman", full of invisible bruises, and her mission to preserve the cosmopolitan heritage of Malay cuisine.

12:00 PM

Just For Kicks

(REPEAT) We react to the midweek European matches that saw Man City losing to Bodo/Glimt, as well as Spurs surviving a scare against Dortmund. Then, we preview Matchweek 23 of the English Premier League, including the big one - Arsenal hosting Man Utd at the Emirates.

1:00 PM

A Bit of Culture

(REPEAT) Kam, Vernon and Zan talk about the usage of AI, names and fictional biographies on another episode of A Bit of Culture.

2:00 PM

Ringgit & Sense

(REPEAT) Rajen Devadason, licensed financial planner talks about EPF's Retirement Income Adequacy framework.

2:30 PM

The Property Show

(REPEAT) Dato’ Ganesh Chinnappan, Managing Director of Raine & Horne International Zaki + Partners Sdn. Bhd., discusses the concept and reality of Build-to-Sell houses.

3:00 PM

Best of The Bigger Picture

(REPEAT) An expert shares the key problems with our urban planning & design today and key principles to build an equitable city for everyone.

4:00 PM

Best of Evening Edition

(REPEAT) We discuss urban planning and the upcoming Petaling Jaya Local Masterplan.

5:00 PM

BBC World Service

Roland Please uncovers the latest developments in the world of Earth Science, at the American Geophysical Union meeting in New Orleans.

PROGRAMMES