The Resurgence of the Mobile Gaming Industry

Kapil Bonde, Senior Market Evangelist, Adjust

19-Jul-24 12:00

The Resurgence of the Mobile Gaming Industry

Pause
Embed

Enterprise Explores the latest Gaming App Insights Report released by Adjust in collaboration with AppLovin. This report provides unparalleled insights into the mobile gaming landscape, specifically focusing on the Asia-Pacific (APAC) region.

Kapil Bonde, Senior Market Evangelist, Adjust, will share key findings from the report, including the rapid growth and potential of the mobile gaming market in APAC, with organic gaming app installs reaching a 48% share and session lengths averaging 35 minutes per session.

We’ll explore the trends shaping the industry, such as the surge in gaming app installs, the impact of generative AI on campaign optimisation, and the emergence of connected TV (CTV) as a performance channel for growth.

Image Credit: Shutterstock

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: technology, managing, Corporates, economy, markets, gaming, entrepreneurs

Tags: technology, ai, mobile gaming, business, marketing, advertising,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) OpenMinds’ Jan Wong on Malaysia’s martech momentum, AI overload, and how poor tech stacks are breaking brands mid-campaign.

12:00 PM

Popcorn Culture

(REPEAT) A review of The Fantastic Four’s arrival in the MCU, followed by a discussion about characters that have been played by different actors.

1:00 PM

Cruise Control

(REPEAT) If you're in the market for a used, old school sports sedan, should you consider the Mitsubishi Lancer GT, or the Proton Inspira? Daniel Fernandez from dsf.my shares his thoughts!

2:00 PM

Matt-Splained

(REPEAT) Matt and Rich take their digital paranoia a step further, covering border controls, burner phones and authoritarian apps.

3:00 PM

Earth Matters

(REPEAT) The Malaysian Food Sovereignty Forum warns against proposed changes to the Protection of New Plant Varieties Act and the Plant Seed Quality Bill, citing a lack of engagement with farmers and civil society. FKMM Coordinator Nuritri Amir Bin Muhammad joins us to explain.

4:00 PM

Bar None

(REPEAT) We speak to Jeffrey Ross, the General Manager of Fresh Events Asia, ahead of the Redline Fitness Games, happening this weekend.

5:00 PM

BBC World Service

This episode of The Conversation features two women who are working in the field of robotics. What's life like in this industry?

PROGRAMMES