BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Enterprise Explores  >  TikTok Shop - From Viral Dances to Business Growth Driver

TikTok Shop - From Viral Dances to Business Growth Driver

Nur Azre Abdul Aziz, Partnerships Lead with, TikTok Shop Malaysia

20-Feb-24 12:00

TikTok Shop - From Viral Dances to Business Growth Driver

Today we explore the rise of a new e-commerce juggernaut - social media giant Tik Tok - a platform once known primarily for its viral dance and lip-sync videos. They’re taking the fight to Amazon, Shopee, Temu, and others, through its e-commerce arm TikTok Shop.

With this, TikTok is no longer just a social media platform; it's a burgeoning marketplace where interaction directly translates into transactions. And with this, they look to be redefining the online shopping experience, transforming the way creators and businesses connect with their audiences and drive sales.

A great example here was the recent news that Khairul Aming, social media influencer and founder of the popular Sambal Nyet, hit RM1.2 million in sales in mere minutes when he launched his new product on the TikTok Shop platform around 2 weeks ago. As many as 80,000 packs of his latest product were snapped up by buyers within three minutes and 39 seconds.

That said, he was TikTok Malaysia’s 2023 Creator Of The Year and has a huge following of his own, so how representative is this for other creators and businesses who are looking to leverage TikTok Shop to create awareness, drive sales, and grow?

To find out, we speak with Nur Azre Abdul Aziz, Partnerships Lead with TikTok Shop Malaysia. Among other things, we’ll explore how TikTok is supporting creators in leveraging their platform, the strategies TikTok Shop has implemented for user experience and seller engagement, and how it's adapting to evolving market demands. We will also get into how TikTok Shop Malaysia is navigating the complexities of digital literacy and cross-border e-commerce.

Produced by: Roshan Kanesan

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  technologyeconomymarketsentrepreneurs

Tags:  seller engagemente-commercetiktoksocial mediamarketplacedigital literacytiktok shop





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Carlos Casanova, Senior Economist, UBP, tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Gary Ng of Natixis Corporate & Investment Banking joins us to unpack China's Q2 economic figures, including its GDP growth rate.

7:45 AM

Morning Brief

Farlina Said, Senior Analyst at ISIS Malaysia discusses the latest export regulations for US-origin high-performance AI chips

8:00 AM

The Breakfast Grille

Kamalam Kurup Krishnan of ASM Automation Group shares the group’s purpose for listing and whether investors should buy its stock.

8:30 AM

Morning Brief

Dr Alexey Muraviev of Curtin University discusses what Trump’s 50-day tariff threat and NATO arms plan could mean for the war.

8:45 AM

Morning Brief

(REPEAT) We dive into the local and international news that matters to you.

9:00 AM

Opening Bell

(REPEAT) Carlos Casanova, Senior Economist, UBP, tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

The Property Show

Adrianta Aziz of the Malaysian Institute of Architects (PAM) discusses what defines sustainable architecture.

10:05 AM

Open For Business

Shieldbase AI CEO Diego Rojas on how their unified platform helps enterprises tame 'AI chaos' and securely manage their entire AI stack.

11:00 AM

The Workplace

Why is succession planning a board's duty, not just an HR task? ICDM's Michele Kythe Lim and Tunku Alizakri discuss building a leadership pipeline.

12:00 PM

Enterprise Explores

1:00 PM

The Breakfast Grille

Kamalam Kurup Krishnan of ASM Automation Group shares the group’s purpose for listing and whether investors should buy its stock.

2:05 PM

Discovery Hour

3:05 PM

Earth Matters

A proposed mega reclamation in Melaka promises growth, but at what cost? We speak to two experts about the ecological and community risks at stake.

4:05 PM

Health & Living

“Core” vs “abs” - what’s the difference? We get the expert to explain why it’s important to have good core strength to be fit.

5:00 PM

Top 5 at 5

6:00 PM

Good Things

Want to do your part for Mother Nature but don’t know where to start? Listen to learn how a group of young people are empowering their peers to stand up and do what’s right through their mentorship programme.

7:00 PM

Made in Malaysia

We talk about where the pensol comes from, its significance and what it means for cultural expression.

8:00 PM

Cruise Control

Fancy a used Mini Cooper? Make sure you pick the right one. Daniel Fernandez will guide you on which one to pick.