No business should underestimate the importance of good content. And writing good content is able to draw conversions more successfully for your business because good content = good branding. But what is good (and bad) content? And how can you write good content? We speak to Chan Leong Teng, CEO of digital marketing consultantcy Skribble to talk to us all about that.

Image Credit: Shutterstock | apichon_tee

Produced by: Lily Chai

Presented by: Lily Chai, Freda Liu

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Categories:  Corporates,  entrepreneurs,  SME

Tags:  content writing,  digital marketing,