Unicorn is not a new term in the game. It’s not news that many startup companies are making ‘be a unicorn’ their ultimate goal, trying to pitch billions of funds into their companies and label that as a success. But is this healthy for startups? Should they aim for a more practical goal, maybe this time a real animal - like a zebra?

Image Credit: Shutterstock | rudall30

Produced by: Freda Liu

Presented by: Freda Liu, Richard Bradbury

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Categories:  business analysis,  entrepreneurship,  SME,  markets,  young finance,  investments

Tags:  zebras,  investments,  unicorns,  funding,  sustainable growth,  EBB-Allianz,