What Malaysians Really Feel About Big Brands

Wan Nuradiah Wan Mohd Rani, Country Lead, Ipsos Public Affairs (Malaysia)

11-Apr-25 12:00

What Malaysians Really Feel About Big Brands

Pause
Embed

In this episode, we explore the evolving landscape of corporate trust in Malaysia, based on findings from the latest Ipsos Trust Track report. Covering over 160 brands across 19 industries, the latest edition of the report reveals a sharp decline in public trust, dropping to 49 from a steady 56 maintained between 2021 and 2023.

Joining us to unpack the key trends behind this shift, discuss which industries saw the steepest drops, and what these changes signal for corporate reputation heading into 2025 is Wan Nuradiah Wan Mohd Rani, Country Lead at Ipsos Public Affairs Malaysia.

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: markets, economy

Tags: public trust in brands, brand transparency, consumer trust, trust deficit, brand authenticity,

Today’s Shows

6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Carlos Casanova, Senior Economist, UBP, tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Krystal Tan, Economist at ANZ Bank analyzes Thailand’s economy under new Prime Minister Anutin Charnvirakul and whether his team can deliver results.

7:45 AM

Morning Brief

Dr. Law Teik Hua, Associate Professor at Universiti Putra Malaysia on autonomous vehicles in Malaysia

8:00 AM

The Breakfast Grille

Laura Blanco & Abdelwahab Hani of the UN Committee Against Torture discuss humane alternatives to punishment.

8:30 AM

Morning Brief

Dr. Paul Anthony, Taylor’s University gives us his thoughts on EPF's efforts in rebuilding its savings.

8:45 AM

Morning Brief

Ahmad Dasuki bin Abdul Majid, Chief Executive of PTPTN discusses the repayment rate of PTPTN loans and the Lestari Pendidikan campaign.

9:00 AM

Opening Bell

(REPEAT) Carlos Casanova, Senior Economist, UBP, tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

The Property Show

Patrick Au, CEO of VYROX discusses how the smart home technology has evolved over the years.

10:05 AM

Open For Business

Hiro Tan, Managing Director, Rotiboy

11:00 AM

The Workplace

, Aon's Surendran Ramanathan shares findings from its 2025 Malaysia Employee Benefits and Wellbeing Report

12:00 PM

Enterprise Explores

Ganesh Kumar Bangah, Chair, e-Commerce Malaysia, PIKOM

1:00 PM

The Breakfast Grille Repeat

Laura Blanco & Abdelwahab Hani of the UN Committee Against Torture discuss humane alternatives to punishment.

2:05 PM

Discovery Hour

3:05 PM

Earth Matters

This Merdeka and Malaysia Day, we highlight a family whose love for nature runs deep. Wildlife photographer Anuar McAfee and his sons share their adventures exploring Terengganu’s forests, rivers, and skies.

4:05 PM

Health & Living

What happens when older adults misuse substances, such as their own prescription drugs? We speak to an expert to find out the dangers and how to help them.

5:00 PM

Top 5 at 5

6:00 PM

Big Issue

We speak to Dewan Rakyat Speaker, Tan Sri Dato' Johari bin Abdul about the Indonesian protests and what it says about parliamentary accountability.

7:00 PM

Stories of KL

Architect Yu Cher Tung shares how sketching with Urban Sketchers KL is a way of seeing and remembering the city through art.

8:00 PM

Cruise Control

Daniel Fernandez, Managing Editor, dsf.my

PROGRAMMES