What Malaysians Really Feel About Big Brands
Wan Nuradiah Wan Mohd Rani, Country Lead, Ipsos Public Affairs (Malaysia)
11-Apr-25 12:00
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In this episode, we explore the evolving landscape of corporate trust in Malaysia, based on findings from the latest Ipsos Trust Track report. Covering over 160 brands across 19 industries, the latest edition of the report reveals a sharp decline in public trust, dropping to 49 from a steady 56 maintained between 2021 and 2023.
Joining us to unpack the key trends behind this shift, discuss which industries saw the steepest drops, and what these changes signal for corporate reputation heading into 2025 is Wan Nuradiah Wan Mohd Rani, Country Lead at Ipsos Public Affairs Malaysia.
Produced by: Kishan Sivaswamy
Presented by: Richard Bradbury
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Tags: public trust in brands, brand transparency, consumer trust, trust deficit, brand authenticity,