What Malaysians Really Feel About Big Brands

Wan Nuradiah Wan Mohd Rani, Country Lead, Ipsos Public Affairs (Malaysia)

11-Apr-25 12:00

What Malaysians Really Feel About Big Brands

Pause
Embed

In this episode, we explore the evolving landscape of corporate trust in Malaysia, based on findings from the latest Ipsos Trust Track report. Covering over 160 brands across 19 industries, the latest edition of the report reveals a sharp decline in public trust, dropping to 49 from a steady 56 maintained between 2021 and 2023.

Joining us to unpack the key trends behind this shift, discuss which industries saw the steepest drops, and what these changes signal for corporate reputation heading into 2025 is Wan Nuradiah Wan Mohd Rani, Country Lead at Ipsos Public Affairs Malaysia.

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: markets, economy

Tags: public trust in brands, brand transparency, consumer trust, trust deficit, brand authenticity,

Today’s Shows

6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Tim Mulholland, President, TJM Limited, Chicago tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Bunn Nagara, Honorary Fellow, Perak Academy discusses the outcomes from Chinese President Xi Jinping's recent visit to Malaysia.

7:45 AM

Morning Brief

Dato’ Prof. Dr. Ahmad Farhan Mohd Sadullah of Universiti Putra Malaysia shares insights on how dedicated motorcycle lanes and stricter regulations for heavy vehicles could reduce accidents and enhance road safety.

8:00 AM

The Breakfast Grille

Katrina Ell of Moody's Analytics explains how Trump’s trade policies are impacting Asia’s economies and Malaysia’s growth.

8:30 AM

Morning Brief

Dr. Frederick Kliem of the Economist Intelligence Corporate Network discusses EU - China relations.

8:45 AM

Morning Brief

(REPEAT) We dive into the local and international news that matters to you.

9:00 AM

Opening Bell

(REPEAT) Tim Mulholland, President, TJM Limited, Chicago tells us where international markets are heading.

9:15 AM

Opening Bell

Loong Kok Wen, Regional Head of Property, RHB Investment Bank gives us the outlook of the local property sector for 2025.

9:35 AM

What's The Focus

We wrap up the week’s biggest conversations to keep you in the know.

10:05 AM

Open For Business

From Stage Fright to Spotlight

11:00 AM

Mattsplained

Matt Armitage, Founder, Kulturpop

12:00 PM

Enterprise Explores

Protecting Ideas in the Digital Age: A World IP Day Special

1:00 PM

The Breakfast Grille Repeat

Katrina Ell of Moody's Analytics explains how Trump’s trade policies are impacting Asia’s economies and Malaysia’s growth.

2:05 PM

Discovery Hour

Is “menopause brain” real, even in the perimenopausal phase? We look at the effects of hormone changes on women’s brains over the short and long term.

3:05 PM

Front Row

The new production, The Show That Will Not Win An Award, blends rock anthems and emotional storytelling. We find out what’s in store from director and vocalist Ian Chow, and Jacqueline Teng, the show’s music director and pianist.

3:20 PM

Front Row

Shangita Namasivayam and Dr OS Arun discuss the philosophy behind their upcoming shows "Sadhana – A Journey of Self-Discovery" and "Rendezvous with OS Arun."

4:05 PM

Health & Living

Don’t brush off dizziness, nausea and other symptoms of balance problems. An audiologist explains about the tests available to diagnose vestibular balance disorders, and how to manage them.

5:00 PM

Top 5 at 5

6:00 PM

Popcorn Culture

Black Mirror S7 + Science Fiction On-Screen

7:00 PM

Just For Kicks

8:00 PM

Bar None

9:00 PM

The Selector

PROGRAMMES