When Rebranding Goes Wrong

Alleena Abdullah, Founder, Yellow Tree Malaysia

22-Feb-22 12:00

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“Meta. Metamates. Me." A new set of corporate values announced by Facebook last week, was ridiculed by its employees. We discuss what went wrong at Meta, and why company morale cannot be boosted by a slogan change, or a rebranding exercise.

Image Credit: Shutterstock | Sergei Elagin

Produced by: Audrey Raj

Presented by: Audrey Raj

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Categories: business analysis, entrepreneurship, SME, trends and forecasts, markets, people and places, tech

Tags: rebranding, growth strategies, consultancy, slogans,

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