BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Enterprise Explores  >  Why SMEs Need to Expand into China

Why SMEs Need to Expand into China

Sonny Khoong, Founding Partner, Willsonn Partners

05-Apr-23 12:00

Why SMEs Need to Expand into China

Prime Minister Datuk Seri Anwar Ibrahim visited China last week with 19 MOUs signed to boost investments in green tech, digital economy and modern agriculture.

Our Prime Minister also mentioned that several Chinese leading companies will make Malaysia their regional hub.

But what about SMEs in Malaysia who are thinking to expand their business to China? If you’ve been thinking about this, we are breaking down the do’s and don’ts of starting a business in China.

Sonny Khoong, Founding Partner, Willsonn Partners, a multidisciplinary consulting firm based in China joins us for this conversation.

Photo Credits: Freepik | 4045

Produced by: Lily Chai

Presented by: Richard Bradbury, Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  markets,  technology,  economy,  managing,  politics,  culture,  entrepreneurs,  SME

Tags:  smes,  china,  business expansion,  business environment,  culture, 


Latest Podcasts




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) For the last decade, Qualgro has quietly focused on the "boring back end of the internet", B2B software, data, and AI. General Partner Weisheng Neo joins us to explain why this approach is paying off.

12:00 PM

Popcorn Culture

(REPEAT) We review Noah Baumbach's Jay Kelly, which stars Adam Sandler and George Clooney.

1:00 PM

Cruise Control

(REPEAT) Suzuki returns to Malaysia with the Fronx, a compact crossover that's pretty solid. But what's the catch? Daniel Fernandez shares his thoughts.

2:00 PM

Matt-Splained

(REPEAT) We look back at some of the incredible and amazing breakthroughs in science we’ve seen in 2025.

3:00 PM

Earth Matters

(REPEAT) Selangor’s proposed Batu Arang waste-to-energy incinerator has sparked major community concern. Two residents explain the risks, the lack of official response, and why safer alternatives are needed.

4:00 PM

Bar None

(REPEAT) Aftar Singh, sports journalist at the New Straits Times join us to talk about our hockey team, the Speedy Tigers and how they're doing at the moment.

5:00 PM

BBC World Service

How do you separate fact from fiction when it comes to food? This episode of The Food Chain finds the answer.