BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  HerVantage  >  Protect It Or Lose It

Protect It Or Lose It

Biruntha Mooruthi, Chief Commercial Officer, UNITEN R&D SDN. BHD

19-Apr-23 11:00

Protect It Or Lose It

IP refers to any creative work, such as inventions, designs, logos, or software, that you own or have the rights to use.

It may seem initially daunting or time consuming, but protecting your IP is well worth the time and effort . If you don't protect your IP properly, you might lose control over it, face legal disputes, or miss out on potential revenue.

Biruntha helps us navigate through the complex world of Intellectual property rights.

Photo Credits: LinkedIn | Biruntha Mooruthi

Produced by: Freda Liu

Presented by: Freda Liu


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Women in BusinesstechnologyeconomymanagingCorporatesentrepreneurs

Tags:  ipinternetdata securitydata protectioncopyrightpatent





Play / Pause

Listen now : Just For Kicks: Sean, Asran and Bob join Kam Raslan to unpack...

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Kingsley Jones, Chief Investment Officer, Jevons Global, tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Dr. Greg Raymond, Senior Lecturer, Australian National University (ANU) gives us an update on Thai politics.

7:45 AM

Morning Brief

Bank Negara Malaysia has maintained the benchmark interest rate unchanged at 2.75%, as widely expected, after lowering the OPR from 3% in July. Helping us unpack the key takeaways from the central bank’s latest monetary policy meeting — and to discuss the outlook for Malaysia’s economy — is Firdaos Rosli, Chief Economist at AmBank Group.

8:00 AM

The Breakfast Grille

Dr Tara Béteille of World Bank discusses the current trends in literacy and education in conjunction with International Literacy Day.

8:30 AM

Morning Brief

Dato' Muhammad Bakhtiar Wan Chik, MP for Balik Pulau, discussing concerns over the Urban Renewal Bill 2025.

8:45 AM

Morning Brief

Sim TzeTzin, MP for Bayan Baru, on the problems with STPM

9:00 AM

Opening Bell

(REPEAT) Kingsley Jones, Chief Investment Officer, Jevons Global, tells us where international markets are heading.

9:15 AM

Opening Bell

Jerry Goh, Asia Equities, Investment Director, Aberdeen Standard Investments weighs in on investment strategies in the Jakarta Stock Exchange amidst political turmoil in the country.

9:35 AM

Pinnacle Perspectives

Prof. Shardul Phadnis of Asia School of Business shares his insights on how global supply chains are evolving amid new challenges.

10:05 AM

Open For Business

Thanaselan Rajendran of Pepper Labs shares how to balances profit with purpose.

11:05 AM

P&L

Azuar Zainuddin of Satu Creative on the Hasanah Social Enterprise Fund 2025

12:00 PM

Enterprise Explores

UrbanMetry's Koh Cha-Ly on transforming idle lots and forgotten buildings into thriving hubs.

1:00 PM

The Breakfast Grille Repeat

Dr Tara Béteille of World Bank discusses the current trends in literacy and education in conjunction with International Literacy Day.

2:05 PM

Discovery Hour

3:05 PM

Earth Matters

Every September, thousands of Malaysians join the International Coastal Cleanup to collect and record trash from our beaches. We speak to Reef Check Malaysia’s Julian Hyde and Theresa Ng about what the data reveals and how we can tackle marine pollution.

4:05 PM

Health & Living

We look back at the highlights from the first Health & Living (For Her) event, ‘Best For Moms: A Forum For The Sisterhood’, from mothers’ well-being to kids’ financial literacy.

5:00 PM

Top 5 at 5

6:00 PM

Today I Learned

We discuss the lesser-known side of the Cold War, which found cultural rivalries in the arts, literature, and even music.

7:00 PM

Just For Kicks

Sean, Asran and Bob join Kam Raslan to unpack some of the international matches played over the weekend.

8:00 PM

A Bit of Culture

Kam Raslan and his two guests, Michael Gong and Ahmad Yazid to talk about the appeal of action sports, the joy of missing out and what was it like growing up back then.