BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  HerVantage  >  Staying Agile

Staying Agile

Datin Sri Sharifah Menyalara Hussein (Lara Hussein), CEO and Founder, M&C Saatchi Malaysia

20-Apr-22 11:00

Staying Agile

Datin Sri Sharifah Menyalara Hussein (Lara Hussein) is one of the most prominent female leaders in the advertising world. She has been the CEO and founding partner of M&C Saatchi Malaysia for approximately 17 years and is largely credited for growing it from a start-up in 2003 into a full-fledged creative agency. We look back on her creative journey in the advertising space, as well as how they’ve managed to stay agile throughout the years.

Image Credit: M&C Saatchi Malaysia Official Website

Produced by: Freda Liu

Presented by: Freda Liu


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  business analysisSMEentrepreneurshipmarketstechnologytech

Tags:  advertisingmarketingmarketing agenciesfemale leaders





Play / Pause

Listen now : The 6AM Stretch: Thought-provoking discussions on ideas, people and events shaping our...

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Tim Waterer, Chief Market Analyst, KCM Trade tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Ibrahim Suffian, Merdeka Centre discusses the future of Bersatu.

7:45 AM

Morning Brief

Pankaj C. Kumar, Business Commentator will be sharing his thoughts on the SC clarifying oversight on cash trust schemes.

8:00 AM

The Breakfast Grille

Cheam Tat Inn, Managing Director of Equinix Malaysia discusses the country’s rise as a regional data centre hub and its economic impact.

8:30 AM

Morning Brief

Jeremy Lim of Persatuan Pemilik Restoran & Bistro shares how Malaysia’s F&B sector is gearing up for Chinese New Year and Ramadan.

8:45 AM

Morning Brief

P. Gunasegaram, independent business writer, discusses the recent allegations against the MACC and its chief commissioner, Tan Sri Azam Baki.

9:00 AM

Opening Bell

(REPEAT) Tim Waterer, Chief Market Analyst, KCM Trade tells us where international markets are heading.

9:15 AM

Opening Bell

Thilan Wickramasinghe, Head of Equity Research at Maybank Securities, Singapore discusses Singapore's Budget 2026 and how it will affect markets.

9:35 AM

Pinnacle Perspectives

Lee Yee Keng, Head of Healthcare at KPMG discusses Malaysia’s medical tourism sector.

10:05 AM

Open For Business

Remote Jumpstarts? How VXI is Fixing the Downtime Problem. A dead battery is more than a nuisance for a logistics firm; it’s a broken timeline and lost revenue. Dennis Yong of VXI Crest is disrupting the battery industry with a subscription model that promises 100% uptime. From remote jumpstarts to IoT-enabled LFP technology, tune in to find out how VXI is turning an unplanned breakdown expense into a predictable, budgeted line item.

11:05 AM

P&L

LHDN to Creators: Free Holidays & YouTube Are Taxable. To the taxman, that free hotel stay isn't a perk, it's income. If you create content for a living, you aren't just a creative; you are a business, and that comes with a specific set of tax traps. TraTax’s Renganathan Kannan joins us to debunk the dangerous myths of the gig economy: from why AdSense isn't tax-free foreign income to why your "gifts" need a market value. Tune in to learn how moving to Form B can actually save you money by unlocking deductions for everything from makeup to studio rent.

12:00 PM

Enterprise Explores

Locked in Coal? The Rules Killing Clean Energy. Renewables are cheaper than ever, so why are we still building coal plants? The answer lies in the "Take or Pay" contracts and rigid market rules that dominate Southeast Asia. Alexandre Salesse of BCG joins us to explain why our current power structures are now the biggest barriers to the green transition. From unbundling state utilities to creating a regional ASEAN grid, we explore the four levers that can unlock clean energy growth without crashing the system. Tune in to find out why the "Single Buyer" model needs an upgrade before we're left with the world’s most expensive, and dirtiest, electricity.

1:00 PM

The Breakfast Grille Repeat

Cheam Tat Inn, Managing Director of Equinix Malaysia discusses the country’s rise as a regional data centre hub and its economic impact.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Earth Matters

4:05 PM

Health & Living

As both Chinese New Year and Ramadan approaches, what does mindful eating during this period look like? Can you indulge while also eating healthily? Tune in to find out.

5:00 PM

Top 5 at 5

A countdown of the 5 biggest stories of the day, to catch you up on all you need to know!

6:00 PM

Today I Learned

7:00 PM

Just For Kicks

8:00 PM

A Bit of Culture