Malaysian consumers are embracing AI for shopping at a rate far higher than the global average, creating a new wave of savvy, demanding customers. With 57% now shopping on social media multiple times a month, are retailers keeping up with their expectations for a seamless, unified experience?

Lee Soon Yean, Country Manager at Adyen Malaysia, joins us to break down the key findings from their latest Adyen Retail Report. He discusses why speed and payment choice are critical to preventing abandoned carts, and how underutilised payments data can become a powerful engine for growth and fraud prevention.

We discuss:

• Why 58% of Malaysian shoppers are now using AI to make purchase decisions.

• The rise of social media as a key shopping channel.

• The top reasons customers abandon their purchases (speed and payment choice).

• How to leverage payments data for growth and fraud management.

• The future of retail: data consolidation and experiential stores.

  For retailers and marketers, this explores trends shaping the future of Malaysian commerce and the strategies needed to win.

Produced by: Carol Wong

Presented by: Roshan Kanesan

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Corporates,  economy,  technology

Tags:  retail technology,  unified commerce,  payments,  consumer behaviour,  ai in retail,