The End of the Wild West for Finfluencers.

With over half of adults in some markets now getting financial advice from social media, regulators across ASEAN are tightening their grip. A key change in Malaysia now classifies anyone discussing financial products as an "advertiser," putting both brands and the influencers they work with under the microscope.

Mimrah Mahmood, Vice President of Enterprise for APAC at Meltwater, joins us to break down this new, complex landscape. He discusses the risks of "blind spots" like WhatsApp groups and the proactive monitoring strategies brands can use, including sentiment analysis and AI, to stay compliant and protect their reputation.

We discuss:

• The new regulations and why "finfluencers" are now legally considered advertisers.

• The "blind spots": navigating the risks of encrypted channels like WhatsApp.

• A proactive monitoring playbook using keywords, sentiment analysis, and AI.

• How to properly vet influencers and set clear compliance guidelines.

• The future: a strategic shift to "transparency-first" financial marketing.

• For marketing and compliance leaders in the financial services industry, this is an essential guide to navigating the new rules of influencer engagement.

Image Credit: Shutterstock

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan

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Categories:  technology,  entrepreneurs,  personal development,  financial wellness

Tags:  financial influencers,  finfluencers,  financial marketing,  influencer marketing,  regulation,  compliance,