Why would a B2B fintech company sponsor a Formula 1 team? In this episode of Marketing Mojo, Jon Stona, Vice President of Global Marketing at Airwallex, unpacks the company’s high-octane partnership with McLaren Racing.

From emotional resonance and global visibility to leveraging McLaren’s IP as a storytelling engine, Jon shares the strategic rationale behind entering the world of F1. He explains how Airwallex measures impact beyond brand awareness, looking at pipeline influence, lower-funnel efficiency, and even employee engagement.

We also explore Airwallex’s Shifted Perspectives campaign, including activations at the Singapore and Melbourne GPs, and how collaborations with artists like Reko Rennie are helping the brand localise and connect on a deeper cultural level. Plus, Jon breaks down how AI is shaping content workflows and why micro-influencers matter more than reach.

Whether you're a marketer, entrepreneur, or F1 fan, this episode is full of insights on how to cut through the noise in today’s crowded B2B landscape.

Image Credit: Shutterstock

Produced by: Roshan Kanesan, Carol Wong

Presented by: Roshan Kanesan

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Categories:  markets,  technology,  Cars/Motoring

Tags:  b2b marketing,  sports marketing,  fintech,  formula 1,  brand strategy,