Can turning your customers into marketers drive sales and brand engagement? In this episode of Marketing Mojo, we explore how User-Generated Content (UGC) and influencer collaborations can power your marketing strategy to increase sales and customer engagement.

We're joined by Shermaine Wong, CEO and Co-Founder of Cult Creative, and Soh Yien Yee, Chief Relationship Officer at EasyStore. Together, they share insights on how UGC — content created by users rather than brands — builds trust, enhances brand visibility, and provides valuable insights into customer preferences. We also dive into how collaborating with Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) can amplify a brand's reach and credibility.

In this episode, you’ll learn:

- The key elements of a successful UGC campaign and how it builds customer trust.

- Effective strategies for working with KOLs and KOCs to enhance brand visibility.

- How to collect and utilize data to fuel your UGC and influencer marketing efforts.

- Real-world examples of successful UGC and influencer campaigns.

- The importance of knowing your customers and using data effectively to power your strategies.

Whether you’re looking to refine your marketing approach or explore new tactics, this episode offers practical insights to help your brand grow. Tune in for expert tips on leveraging UGC and influencer collaborations to boost your brand’s success.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan

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Categories:  markets,  technology,  entrepreneurs

Tags:  influencers,  user generated content,  content creator,