What keeps well-known brands like Dettol, Durex, and Enfamil competitive, trusted, and top of mind for consumers across different markets? It goes beyond just selling products — it’s about having a clear purpose, knowing your audience, and making smart decisions that add value to the business.

In this episode, we discuss the strategy behind managing a mix of strong consumer brands — what drives growth, when to innovate, and how to balance short-term performance with long-term brand building.

Joining us is Tiffany Tang, the newly appointed General Manager for Malaysia and Singapore at Mead Johnson, a division within Reckitt. With her experience as former Marketing Director at Reckitt, Tiffany shares her insights on brand portfolio management and the real-world decisions that help brands stay relevant in a fast-moving market.

This episode of Marketing Mojo was brought to you by BFM Brandfest. The 20th BFM Brandfest is happening on 16th and 17th July at Nexus Bangsar South.

Produced by: Carol Wong

Presented by: Richard Bradbury

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Categories:  markets,  Women in Business,  Corporates,  managing

Tags:  brand portfolio management,  brand sustainability,  long-term brand building,  market expansion strategy,  international market management,