What keeps well-known brands like Dettol, Durex, and Enfamil competitive, trusted, and top of mind for consumers across different markets? It goes beyond just selling products — it’s about having a clear purpose, knowing your audience, and making smart decisions that add value to the business.

In this episode, we discuss the strategy behind managing a mix of strong consumer brands — what drives growth, when to innovate, and how to balance short-term performance with long-term brand building.

Joining us is Tiffany Tang, the newly appointed General Manager for Malaysia and Singapore at Mead Johnson, a division within Reckitt. With her experience as former Marketing Director at Reckitt, Tiffany shares her insights on brand portfolio management and the real-world decisions that help brands stay relevant in a fast-moving market.

Produced by: Carol Wong

Presented by: Richard Bradbury

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Categories:  markets,  Women in Business,  Corporates,  managing

Tags:  brand portfolio management,  brand sustainability,  long-term brand building,  market expansion strategy,  international market management,