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Building A Digital Empire

Kenneth Tan, Co-founder and CEO, BeLive Technology

28-Jan-25 11:00

Building A Digital Empire

With TikTok’s uncertain future, how can creators like MrBeast continue to thrive across multiple platforms? What are some long-term strategies that brands, influencer marketers and content creators can implement to build sustainable digital empires that aren't dependent on a single platform’s stability? Tune in to this episode of Marketing Mojo, where we speak with Kenneth Tan, Co-founder and CEO at BeLive Technology on how to build a digital empire, like MrBeast, in the midst of platform instability.

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury


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Categories:  marketstechnologymanagingentrepreneurs

Tags:  brand marketing platformsplatform stabilitytiktoksocial mediabrand marketingcontent creatorsinfluencerssustainability





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