In this episode, we’re joined by Crystal Lim, Malaysia's #5 LinkedIn influencer and Corporate Storyteller & Ambassador, to dive into her incredible journey from the corporate world to becoming a trusted B2B voice. Crystal’s story is one of authenticity, courage, and connection, after she transitioned from a stable 9-to-5 job to full-time solopreneurship with nothing but a passion for storytelling and a belief in the power of real, relatable content. We get into how she turned casual LinkedIn posts into a thriving career, connecting with businesses and brands like INNSiDE By Melia Hotel, Grab Malaysia, and B&B Labs skincare. We’ll also talk about her “toi-fie” series, why businesses need to ditch the jargon, and how she helped brands create authentic engagement that doesn’t rely on hard selling.

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury

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Categories:  Women in Business,  markets,  SME,  entrepreneurs

Tags:  B2B business,  influencer marketing,  branding,  marketing,  corporate,  storytelling,  linkedin,  advertising,