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Elevating Brands Through Culture, Storytelling, and Technology

Kunal Sinha, Chief Knowledge Officer, Ampersand Advisory

26-Nov-24 11:00

Elevating Brands Through Culture, Storytelling, and Technology

How are brands crafting exceptional experiences that resonate deeply with consumers?

As consumer expectations evolve, brands are finding various ways to stay ahead. In this episode of Marketing Mojo, Kunal Sinha, Chief Knowledge Officer at Ampersand Advisory, delves into the evolving world of brand experiences. We explore how Asian brands integrate cultural heritage, storytelling, and cutting-edge technology like AI and AR to create unforgettable connections.

Produced by: Carol Wong

Presented by: Roshan Kanesan


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Categories:  marketsmanagingtechnologycultureHistory/Heritage

Tags:  brand experiencecultural integrationbrand marketingaiartificial intelligencearaugmented reality





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