BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Marketing Mojo  >  Elevating Brands Through Culture, Storytelling, and Technology

Elevating Brands Through Culture, Storytelling, and Technology

Kunal Sinha, Chief Knowledge Officer, Ampersand Advisory

26-Nov-24 11:00

Elevating Brands Through Culture, Storytelling, and Technology

How are brands crafting exceptional experiences that resonate deeply with consumers?

As consumer expectations evolve, brands are finding various ways to stay ahead. In this episode of Marketing Mojo, Kunal Sinha, Chief Knowledge Officer at Ampersand Advisory, delves into the evolving world of brand experiences. We explore how Asian brands integrate cultural heritage, storytelling, and cutting-edge technology like AI and AR to create unforgettable connections.

Produced by: Carol Wong

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketsmanagingtechnologycultureHistory/Heritage

Tags:  brand experiencecultural integrationbrand marketingaiartificial intelligencearaugmented reality





Play / Pause

Listen now : The 6AM Stretch: Thought-provoking discussions on ideas, people and events shaping our...

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Our expert tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

We break down the day’s top news with expert insights.

7:45 AM

Morning Brief

We break down the day’s top news with expert insights.

8:00 AM

The Breakfast Grille

Our flagship show, we feature both game-changers and groundbreakers in the hot seat.

8:30 AM

Morning Brief

We break down the day’s top news with expert insights.

8:45 AM

Morning Brief

(REPEAT) We dive into the local and international news that matters to you.

9:00 AM

Opening Bell

(REPEAT) We bring you the latest on Bursa Malaysia and international capital markets.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

What's The Focus

We wrap up the week’s biggest conversations to keep you in the know.

10:05 AM

Open For Business

Andrew Chee, Founder and CEO, RunningMen Catering

11:00 AM

Mattsplained

Matt Armitage, Founder, Kulturpop

12:00 PM

Enterprise Explores

MTDC 3, Ts. Hj. Mohammad Hazani Hj. Hassan, Group CEO, MTDC

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Front Row

Tune in to find out about the latest happenings in the local arts scene, and get the lowdown on the best shows and exhibitions in town.

3:20 PM

Front Row

Tune in to find out about the latest happenings in the local arts scene, and get the lowdown on the best shows and exhibitions in town.

4:05 PM

Health & Living

Doctor in the House

5:00 PM

Top 5 at 5

A countdown of the 5 biggest stories of the day, to catch you up on all you need to know!

6:00 PM

Popcorn Culture

A Chinese Odyssey + Movies to Watch With Your Family

7:00 PM

Just For Kicks

8:00 PM

Bar None

9:00 PM

The Selector