BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Marketing Mojo  >  Gen Z - The Ad Skipping Generation

Gen Z - The Ad Skipping Generation

Kamal Oberoi

20-Feb-17 13:30

Gen Z - The Ad Skipping Generation

Kantar Millward Brown recently released a study on Gen Z’s behaviours, attitudes and responses to advertising to help marketers understand them better. The report is called AdReaction: Gen X, Y & Z. It’s actually the first global study focusing on the similarities and differences between generations. Kamal Oberoi, Media Insights & Analytics APAC Specialist at ‎Kantar Millward Brown is on the line with us today to talk about what makes the digital natives tick and how best to engage them.


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  marketing mojo,  ad skipping,  gen z,  ad reaction,  kantar millward brown


Latest Podcasts




Play / Pause

Listen now : BBC World Service: This episode of The Life Scientific features Caroline Smith,...

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Alexandre Salesse, Partner at BCG, explains how the "Single Buyer" model and "Take or Pay" contracts have created a reliability gold standard at the cost of future flexibility.

12:00 PM

Just For Kicks

(REPEAT) The pundits look ahead to match week 27 of the EPL, featuring the big match between the wounded Arsenal against their neighbours in turmoil, Tottenham Hotspur.

1:00 PM

A Bit of Culture

(REPEAT) Does good always triumph over evil? Kam, Sheryll and Dhanya will unpack that, as well as talk about AI caricatures and whether it's cool to show off your partner on social media.

2:00 PM

Ringgit & Sense

(REPEAT) Dr. Mohaini Ahmad Basri, licensed financial planner with Wealth Vantage Advisory talks about EPF dividends, and who gets the most benefit from them.

2:30 PM

The Property Show

(REPEAT) Dr. YM Cheng, Founder and Principal Consultant of ChineseZodiacFengshui.com, discusses Fengshui outlook for Commercial and Residential properties for the upcoming Year of the Horse.

3:00 PM

Best of The Bigger Picture

(REPEAT) With TB cases on the rise and clusters reported across the country, we speak to a respiratory physician to break down what you need to know about the disease and precautions to take.

4:00 PM

Best of Evening Edition

(REPEAT) We speak to Balan, founder of a lion dance troupe and seasoned performer, about his journey to becoming part of this art form and what led to his passion for it.

5:00 PM

BBC World Service

This episode of The Life Scientific features Caroline Smith, Head of Collections and Principal Curator of Meteorites at the Natural History Museum, home to one of the finest meteorite collections in the world.