BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Marketing Mojo  >  Fractional CMO - The Cost-Effective Advantage?

Fractional CMO - The Cost-Effective Advantage?

Nizwani Shahar, CEO, Havas Malaysia

25-Jun-24 11:00

Fractional CMO - The Cost-Effective Advantage?

In today's fast-paced and digitally driven marketplace, the role of a Chief Marketing Officer (CMO) is even more essential yet complex than ever. Traditional marketing strategies are being upended by new technologies and changing consumer behaviours, necessitating agile and innovative approaches to stay competitive.

Amidst these shifts, the concept of a fractional CMO where a highly experienced marketing executive serves several organisations part-time has emerged as a cost-effective solution for companies needing expert marketing leadership without the overhead of a full-time position.

This model is particularly appealing for startups, small to medium-sized businesses, or any organisation undergoing transformation that requires seasoned strategic insight but cannot justify the expense of a full-time CMO.

In this episode of Marketing Mojo, we explore the future of the marketing function, the role of CMOs, and the rise of fractional CMOs, with Nizwani Shahar, the Chief Executive Officer of Havas Malaysia.

Produced by: Carol Wong

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  managingCorporatesmarketseconomyentrepreneursWomen in Business

Tags:  fractional CMOmarketingcmo





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) OpenMinds’ Jan Wong on Malaysia’s martech momentum, AI overload, and how poor tech stacks are breaking brands mid-campaign.

12:00 PM

Popcorn Culture

(REPEAT) A review of The Fantastic Four’s arrival in the MCU, followed by a discussion about characters that have been played by different actors.

1:00 PM

Cruise Control

(REPEAT) If you're in the market for a used, old school sports sedan, should you consider the Mitsubishi Lancer GT, or the Proton Inspira? Daniel Fernandez from dsf.my shares his thoughts!

2:00 PM

Matt-Splained

(REPEAT) Matt and Rich take their digital paranoia a step further, covering border controls, burner phones and authoritarian apps.

3:00 PM

Earth Matters

(REPEAT) The Malaysian Food Sovereignty Forum warns against proposed changes to the Protection of New Plant Varieties Act and the Plant Seed Quality Bill, citing a lack of engagement with farmers and civil society. FKMM Coordinator Nuritri Amir Bin Muhammad joins us to explain.

4:00 PM

Bar None

(REPEAT) We speak to Jeffrey Ross, the General Manager of Fresh Events Asia, ahead of the Redline Fitness Games, happening this weekend.

5:00 PM

BBC World Service

This episode of The Conversation features two women who are working in the field of robotics. What's life like in this industry?