BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Marketing Mojo  >  From Code to Conscience: Making AI Work for Marketers

From Code to Conscience: Making AI Work for Marketers

Jan Wong, Founder, OpenMinds Group Malaysia

13-Aug-24 11:00

From Code to Conscience: Making AI Work for Marketers

In a Meltwater 2024 State of Social Media report, it found that the adoption of AI tools is becoming more prevalent among Asia Pacific marketing and communication professionals including Malaysia, with 55% of all respondents aiming to ramp up their AI usage in 2024.

This surge in AI adoption brings with it a host of ethical considerations that are becoming increasingly pressing. From job displacement and security issues to AI biases and environmental impacts, the responsible and sustainable deployment of AI in marketing technology (MarTech) is critical. Ensuring fairness and impartiality in algorithms and thoughtful deployment of AI systems are essential steps to mitigate potential negative impacts.

Today’s conversation with Jan Wong, Founder of OpenMinds Group Malaysia, explores these critical areas, to provide a roadmap for businesses to navigate the complexities of AI in MarTech, ensuring that its deployment is both effective and ethical.

Produced by: Carol Wong

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  technologyeconomymanagingCorporatesmarketsentrepreneursSME

Tags:  a.i. ethicsaimarketing technology





Play / Pause

Listen now : What's The Focus: We wrap up the week’s biggest conversations to keep...

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Tim Mulholland tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Elina Noor of Carnegie Endowment explains tensions at the ASEAN Foreign Ministers’ Meeting as the U.S. seals a nuclear deal and China backs a weapon-free treaty.

7:45 AM

Morning Brief

Dr. Julia Roknifard, Senior Lecturer, School of Law and Governance, Taylor’s University joins us for an update on the Ukraine-Russia war.

8:00 AM

The Breakfast Grille

Usamah Zaid Yassin, CEO of WAU Animation, shares how “Ejen Ali The Movie 2” is breaking records and his vision for Malaysia’s animation industry.

8:30 AM

Morning Brief

Chin Chee Seong, President, SME Association of Malaysia on why the MyKiosk initiative may have missed the mark.

8:45 AM

Morning Brief

Anand Raj, VP of the Malaysian Bar speaks about the lawyer group's 'Walk to Safeguard Judicial Independence'.

9:00 AM

Opening Bell

(REPEAT) Tim Mulholland tells us where international markets are heading.

9:15 AM

Opening Bell

Loong Kok Wen, Regional Head of Property at RHB, discusses the rate cut’s impact on REITs, the property market outlook, and her top buys.

9:35 AM

What's The Focus

We wrap up the week’s biggest conversations to keep you in the know.

10:05 AM

Open For Business

GLOW Festival founder Martin Capstick shares how he turned a boutique fitness event into Southeast Asia’s largest wellness experience, blending movement, music, and tourism into a scalable brand.

11:00 AM

Mattsplained

MSP329 Spin Cycle: The Machine Intelligence Unicorn With A Human Heart

12:00 PM

Enterprise Explores

Derek Lee, VP of The Institute of Internal Auditors Malaysia, discusses how internal auditors are evolving from compliance enforcers to strategic advisors helping organisations manage risk and build resilience amid today’s overlapping global crises.

1:00 PM

The Breakfast Grille Repeat

Usamah Zaid Yassin, CEO of WAU Animation, shares how “Ejen Ali The Movie 2” is breaking records and his vision for Malaysia’s animation industry.

2:05 PM

Discovery Hour

3:05 PM

Front Row

3:20 PM

Front Row

4:05 PM

Health & Living

Doctor in the House

5:00 PM

Top 5 at 5

6:00 PM

Popcorn Culture

A review of the latest attempt to reboot Superman and launch a DC movie franchise, followed by a discussion about the best superheroes of all time.

7:00 PM

BBC World Service

This episode focuses on H5N1 bird flu cases with deaths rising sharply in Cambodia, raising concern among experts.

8:00 PM

Bar None

Sports journalist T. Avineshwaran joins us to talk about Harimau Malaya and the upcoming Malaysia Super League.

9:00 PM

The Selector

Covering all styles of music from indie, dubstep, folk, soul, electro and everything in between