AI is changing how marketing works… fast! From the ads we see to the emails we open, and even the products we end up buying, it’s reshaping how brands connect with people. It helps marketers move quicker, target better, and make smarter choices — but it also brings new questions.

Where does that leave creativity? How do you keep your brand feeling human? And what happens if you fall behind?

We discuss how marketers can stay relevant, creative, and in control even as automation takes over more of the process. From practical starting points to the ethical side of AI, this conversation is all about how to use AI the right way, without losing what makes your brand matter. Because AI isn’t coming. It’s already here.

Produced by: Carol Wong

Presented by: Richard Bradbury

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Categories:  markets,  technology,  Corporates

Tags:  digital skills gap,  ai,  brand marketing,  customer experience,  ads personalisation,  brand trust,