Malaysia’s martech scene is booming—but are businesses and marketers really ready for the AI-powered future? Jan Wong, Founder of OpenMinds Group Malaysia joins us to shed some light on where we stand in Southeast Asia’s digital race, the tech traps marketers fall into, and what it takes to build a future-proof martech stack. 

We uncover the real consequences of poor martech integration, what happens when stacks collapse mid-campaign, and how CMOs can balance innovation with ROI, usability, and trust. Plus, Jan shares how to avoid AI hype fails—and what strong vendor relationships should actually look like.

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury

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Categories:  markets,  technology,  Corporates

Tags:  ai in marketing,  martech,  marketing technology,  digital transformation,  cmos,  digital marketing,