Lessons and Strategies for Creating Inclusive Marketing Campaigns

Ranganathan Somanathan, CEO & Advisor, Publicis Media, Malaysia & Singapore

23-Jul-24 11:00

Lessons and Strategies for Creating Inclusive Marketing Campaigns

Pause
Embed

Join us on Marketing Mojo as we explore the crucial topic of inclusive marketing with Ranganathan Somanathan, the CEO & Advisor of Publicis Media Malaysia & Singapore. In light of the recent George Town Festival controversy, we discuss how brands can learn from such incidents to improve their strategies, the evolving consumer expectations around inclusivity, and effective practices for creating campaigns that genuinely resonate with diverse audiences.

Produced by: Richard Bradbury

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: markets, managing, controversies, culture, History/Heritage

Tags: inclusive marketing, advertising campaigns, inclusivity, advertising,

Today’s Shows

6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Mohd Amirul Asraf Othman of ANU, discusses how Mojtaba Khamenei’s rise as Iran’s new supreme leader could shape the country’s stability.

7:45 AM

Morning Brief

Ng Zhu Hann, Founder and CEO of Tradeview Capital, discusses the newly-launched Capital Market Masterplan 2026-2030 (CMP4).

8:00 AM

The Breakfast Grille

Fabrice Benard, Chief Executive Officer (CEO) of Generali Insurance Malaysia Berhad talks about the company and the insurance landscape in Malaysia.

8:30 AM

Morning Brief

Shukor Yusof of Endau Analytics discusses how Middle East tensions are disrupting flights and global aviation sector.

8:45 AM

Morning Brief

(REPEAT) Dr Afzanizam Abdul Rashid, Chief Economist, Bank Muamalat discusses the effects of the Iran war on our economy.

9:00 AM

Opening Bell

(REPEAT) Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) Ahmad Maghfur Usman, Equity Analyst at Nomura Malaysia, shares insights into the impact of the surge in oil prices have on Asian equities and the market.

9:35 AM

BBC- The Inquiry

How Will Spain’s Migrant Amnesty Work?

10:05 AM

Open For Business

Joseph Poh and Loke Boon Eng, Wonderbrew

11:00 AM

Marketing Mojo

Prashant Kumar, Founder, Entermind

12:00 PM

Enterprise Explores

Prof. Shardul Phadnis, Professor of Operations and Supply Chain Management at the Asia School of Business (ASB)

1:00 PM

Breakfast Grille (REPEAT)

Fabrice Benard, Chief Executive Officer (CEO) of Generali Insurance Malaysia Berhad talks about the company and the insurance landscape in Malaysia.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Beyond the Ballot Box

Since the 90s India, like many countries, underwent a regressive shift in economic planning. Here’s what we can learn from them.

4:05 PM

Health & Living

5:00 PM

Top 5 at 5

A countdown of the 5 biggest stories of the day, to catch you up on all you need to know!

6:00 PM

Talkback Tuesday

PROGRAMMES