BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Marketing Mojo  >  Lessons and Strategies for Creating Inclusive Marketing Campaigns

Lessons and Strategies for Creating Inclusive Marketing Campaigns

Ranganathan Somanathan, CEO & Advisor, Publicis Media, Malaysia & Singapore

23-Jul-24 11:00

Lessons and Strategies for Creating Inclusive Marketing Campaigns

Join us on Marketing Mojo as we explore the crucial topic of inclusive marketing with Ranganathan Somanathan, the CEO & Advisor of Publicis Media Malaysia & Singapore. In light of the recent George Town Festival controversy, we discuss how brands can learn from such incidents to improve their strategies, the evolving consumer expectations around inclusivity, and effective practices for creating campaigns that genuinely resonate with diverse audiences.

Produced by: Richard Bradbury

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketsmanagingcontroversiescultureHistory/Heritage

Tags:  inclusive marketingadvertising campaignsinclusivityadvertising





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

A Bit of Culture

Music Has Become Simpler. Does It Matter?; Kam Raslan | Ong Kar Jin | Matt Armitage

12:00 PM

I Love KL (REPEAT)

Shifting Perspectives in Architecture; Veronica Ng, Head of School of Architecture, Building & Design, Faculty of Innovation and Technology, Taylor’s University

1:00 PM

Best of Enterprise (REPEAT)

When Tech Meets Textile - The Story Of Hologenix; Seth Casden, CEO & Co-Founder, Hologenix

2:00 PM

Popcorn Culture - Speak No Evil + Remakes

3:00 PM

GGWP (REPEAT)

S(enior)-tier Gamers; Trish Lim | Nahar Johari | Philip Tang

4:00 PM

Pick Of The Pops

Ep559; Patrick Teoh

6:00 PM

The Pulse (REPEAT)

Pulse Picks - Men I Trust, Japandroids, mindchatter, Mogwai