BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Marketing Mojo  >  Lessons and Strategies for Creating Inclusive Marketing Campaigns

Lessons and Strategies for Creating Inclusive Marketing Campaigns

Ranganathan Somanathan, CEO & Advisor, Publicis Media, Malaysia & Singapore

23-Jul-24 11:00

Lessons and Strategies for Creating Inclusive Marketing Campaigns

Join us on Marketing Mojo as we explore the crucial topic of inclusive marketing with Ranganathan Somanathan, the CEO & Advisor of Publicis Media Malaysia & Singapore. In light of the recent George Town Festival controversy, we discuss how brands can learn from such incidents to improve their strategies, the evolving consumer expectations around inclusivity, and effective practices for creating campaigns that genuinely resonate with diverse audiences.

Produced by: Richard Bradbury

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketsmanagingcontroversiescultureHistory/Heritage

Tags:  inclusive marketingadvertising campaignsinclusivityadvertising





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Kenneth Loh, Analyst at Bloomberg Intelligence discusses the outlook for the shipping sector in light of conflict in the Middle East.

7:45 AM

Morning Brief

Captain Mohd Radzi Mohamad Alias of the Civil Aviation Authority of Malaysia (CAAM) discusses how US-Iran military attacks are disrupting aviation and what it means for flight safety.

8:00 AM

The Breakfast Grille

Julia Lau of the ISEAS and Muhammad Haziq Jani of the RSIS share insights on Indonesia’s political and economic trajectory under President Prabowo Subianto.

8:30 AM

Morning Brief

Sharon Zollner, Chief Economist of ANZ Bank New Zealand, discusses the New Zealand's economy and its impact and implications.

8:45 AM

Morning Brief

Dr Oh Ei Sun, Principal Adviser of Pacific Research Centre, discusses the unfolding Malaysian political events.

9:00 AM

Opening Bell

(REPEAT) Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) Kenneth Loh, Analyst at Bloomberg Intelligence discusses the outlook for the shipping sector in light of conflict in the Middle East.

9:35 AM

BBC The Inquiry

Can the world catch China in the rare earths race?

10:05 AM

Open For Business

When AI Becomes the Search Engine. As AI-powered interfaces reshape how people search for information, the rules of digital marketing are shifting. We speak with Alvin Koay, Founder and CEO of Growth.pro, a Penang-based agency helping brands move beyond traditional keyword-based SEO toward AI-driven visibility. Alvin explains the idea behind AI Citation Engineering, how Growth.pro helps brands become sources that AI systems reference directly, and how this approach translates into measurable results for clients in a rapidly evolving search landscape.

11:00 AM

Marketing Mojo

Has PR Earned Its Seat at the Table? PR teams are under pressure to prove ROI, yet many still rely on traditional metrics. Mimrah Mahmood of Meltwater talks about leadership alignment, AI’s impact, and whether PR in APAC is ready to move from activity to outcomes.

12:00 PM

Enterprise Explores

1. Alun Jones, Project Director of Montgomery Asia (organiser of ICBS 2026) 2. Koh Wei Yang, General Manager of Barista Guild Awards

1:00 PM

The Breakfast Grille (REPEAT)

Julia Lau of the ISEAS and Muhammad Haziq Jani of the RSIS share insights on Indonesia’s political and economic trajectory under President Prabowo Subianto.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Beyond the Ballot Box

Recent U.S.-Israeli strikes on Iran resulted in civilian casualties, including the death of Iranian Supreme Leader, Ayatollah Khamenei. We examine the first principles of geopolitics: who has the right to decide, and on what grounds.

4:05 PM

Health & Living

Whether you’re a woman or a man could make a difference in terms of how you age. We break down why our ageing strategy must account for that.

5:00 PM

Top 5 at 5

A countdown of the 5 biggest stories of the day, to catch you up on all you need to know!

6:00 PM

Talkback Tuesday

Should the US continue to be a global policeman?