Lessons and Strategies for Creating Inclusive Marketing Campaigns

Ranganathan Somanathan, CEO & Advisor, Publicis Media, Malaysia & Singapore

23-Jul-24 11:00

Lessons and Strategies for Creating Inclusive Marketing Campaigns

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Join us on Marketing Mojo as we explore the crucial topic of inclusive marketing with Ranganathan Somanathan, the CEO & Advisor of Publicis Media Malaysia & Singapore. In light of the recent George Town Festival controversy, we discuss how brands can learn from such incidents to improve their strategies, the evolving consumer expectations around inclusivity, and effective practices for creating campaigns that genuinely resonate with diverse audiences.

Produced by: Richard Bradbury

Presented by: Richard Bradbury

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Categories: markets, managing, controversies, culture, History/Heritage

Tags: inclusive marketing, advertising campaigns, inclusivity, advertising,

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