BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Marketing Mojo  >  Lessons and Strategies for Creating Inclusive Marketing Campaigns

Lessons and Strategies for Creating Inclusive Marketing Campaigns

Ranganathan Somanathan, CEO & Advisor, Publicis Media, Malaysia & Singapore

23-Jul-24 11:00

Lessons and Strategies for Creating Inclusive Marketing Campaigns

Join us on Marketing Mojo as we explore the crucial topic of inclusive marketing with Ranganathan Somanathan, the CEO & Advisor of Publicis Media Malaysia & Singapore. In light of the recent George Town Festival controversy, we discuss how brands can learn from such incidents to improve their strategies, the evolving consumer expectations around inclusivity, and effective practices for creating campaigns that genuinely resonate with diverse audiences.

Produced by: Richard Bradbury

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketsmanagingcontroversiescultureHistory/Heritage

Tags:  inclusive marketingadvertising campaignsinclusivityadvertising





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



12:00 PM

Bar None

(REPEAT) New Era, New Stripes: Can Harimau Malaya Turn The Tide?; T Avinesh, Sports Journalist

1:00 PM

Ringgit & Sense

(REPEAT) Ringgit And Sense 2025 CNY Special; Master Kenny Hoo, Founder and Chief Researcher, Good Feng Shui Group

1:30 PM

The Property Show

(REPEAT) Feng Shui Tips For A Pro-蛇-perous Snake Year; Master Kenny Hoo, Founder and Chief Researcher, Good Feng Shui Group

2:00 PM

Cruise Control

(REPEAT) Charging Ahead With The Proton e.MAS 7; Daniel Fernandez, Managing Editor, dsf.my

3:00 PM

Best of Enterprise (REPEAT)

Navigating Social Media Volatility; Amin Ashaari, CEO and Co-Founder, SoyaCincau

4:00 PM

The Bigger Picture

(REPEAT) Can We Eliminate #4 - Childhood Diseases?; Dr Sangeetha Siniah, Paediatric Infectious Diseases Consultant

5:00 PM

TED Radio Hour

6:00 PM

Earth Matters

(REPEAT) Snakes Explained!; Andrew Sebastian, Chief Executive Officer, Ecotourism and Conservation Society Malaysia (ECOMY)

6:30 PM

Earth Matters

(REPEAT) Macaranga Wrap-Up - January 2025; Wong Siew Lyn, Co-Founder, Macaranga, Law Yao Hua, Co-Founder, Macaranga

7:00 PM

Back To Back

(REPEAT) Ep 137 - Corinne Bailey Rae

8:00 PM

Track by Track

(REPEAT) EP15 - Sade's Stronger Than Pride

9:00 PM

The Selector