Lessons and Strategies for Creating Inclusive Marketing Campaigns

Ranganathan Somanathan, CEO & Advisor, Publicis Media, Malaysia & Singapore

23-Jul-24 11:00

Lessons and Strategies for Creating Inclusive Marketing Campaigns

Pause
Embed

Join us on Marketing Mojo as we explore the crucial topic of inclusive marketing with Ranganathan Somanathan, the CEO & Advisor of Publicis Media Malaysia & Singapore. In light of the recent George Town Festival controversy, we discuss how brands can learn from such incidents to improve their strategies, the evolving consumer expectations around inclusivity, and effective practices for creating campaigns that genuinely resonate with diverse audiences.

Produced by: Richard Bradbury

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: markets, managing, controversies, culture, History/Heritage

Tags: inclusive marketing, advertising campaigns, inclusivity, advertising,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Roti Boy founder Hiro Tan joins us to share his incredible journey from making pau as a child to a pivotal turning point at Wisma Sentral that sparked a regional franchise.

12:00 PM

Just For Kicks

(REPEAT) We return from the international break, raring to go ahead as the pundits look ahead to Matchweek 4 of the English Premier League, including the Manchester derby on Sunday.

1:00 PM

A Bit of Culture

(REPEAT) Kam Raslan and his two guests, Michael Gong and Ahmad Yazid to talk about the appeal of action sports, the joy of missing out and what was it like growing up back then.

2:00 PM

Ringgit & Sense

(REPEAT) Idham Idris, Director of Corporate Treasury Investment Services at Wealth Vantage Advisory talks about financial goals in your 40s and 50s.

2:30 PM

The Property Show

(REPEAT) Patrick Au, CEO of VYROX discusses how the smart home technology has evolved over the years.

3:00 PM

Best of The Bigger Picture

(REPEAT) We speak with Nalini Elumalai, one of the key coordinators of the Gerakan Mansuh ISA rally in the mid-2000s, about the struggle to abolish the draconian law and the lessons learned along the way.

4:00 PM

Best of Evening Edition

(REPEAT) We speak to Dewan Rakyat Speaker, Tan Sri Dato' Johari bin Abdul about the Indonesian protests and what it says about parliamentary accountability.

5:00 PM

BBC World Service

This episode of People Fixing The World focuses on a new method of farming that is helping the farmer’s community in Malawi.

PROGRAMMES