BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Marketing Mojo  >  Must-Know Marketing Tips For Startups To Survive and Thrive

Must-Know Marketing Tips For Startups To Survive and Thrive

Hassan Alsagoff, Regional Head of Loyalty and Marketing, Grab

03-Dec-24 11:00

Must-Know Marketing Tips For Startups To Survive and Thrive

Why the right marketing culture is key to startup survival and success, and how to build it. From mastering marketing funnels to demystifying metrics like CAC and LTV, Hassan Alsagoff, Regional Head of Loyalty and Marketing at Grab, shares critical insights to help startups survive and scale.

Through real-world examples and actionable advice, Hassan shares strategies for creating data-driven marketing cultures, refining customer acquisition methods, and avoiding common pitfalls.

The episode also debunks 5 marketing myths, including the underestimated role of branding, the relationship between paid and organic marketing, and why lower CPA doesn’t always mean better performance.

Ultimately, this interview aims to help startups optimise their marketing efforts and achieve sustainable growth in competitive markets.

Here are some key highlights from the conversation:

- The Role of Marketing in Startup Survival: Why acquiring and retaining customers is more critical than funding in the early stages.

- Challenges Unique to Startups: Navigating unproven propositions, inexperienced teams, and irrelevant marketing advice.

- Marketing Funnel Essentials: Building a data-driven culture with top, middle, and bottom-funnel strategies.

- Understanding Metrics:Breaking down CAC and LTV to balance efficiency and long-term profitability.

- Debunking Marketing Myths: Insights on always-on campaigns, branding investment, and the impact of paid marketing on organic growth.

- Emerging Trends: Leveraging AI for scalable marketing solutions and embracing creator-led campaigns for authentic storytelling.

- Practical Advice: How startups can assess marketing health, balance budgets, and foster experimental yet focused marketing cultures.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketsmanagingentrepreneurspersonal development

Tags:  marketing mythsmarketing culturesstartupsadvicestartup schoolStartup SentralStartup Central





Play / Pause

Listen now : Morning Brief: Dr. Joshua Netto, Blue Stone Management Sdn. Bhd discusses findings...

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Shane Oliver, Chief Economist, AMP Capital tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Professor Dr Abhimanyu Veerakumarasivam of Sunway Medical School shares on the future of global health security and renewed fears over vaccine safety.

7:45 AM

Morning Brief

Dr. Joshua Netto, Blue Stone Management Sdn. Bhd discusses findings from the Putra Heights explosion report.

8:00 AM

The Breakfast Grille LIVE

Teh Wee Chye of Malayan Flour discusses how global macroeconomic and geopolitical issues are affecting the prices of wheat and grain, how its poultry segment is performing, and more.

8:30 AM

Morning Brief

Prof. James Chin of University of Tasmania discusses Sabah’s political turmoil over a bribery scandal involving 15 politicians and RM4 million in alleged kickbacks.

8:45 AM

Morning Brief

Chin Chee Seong of the SME Association of Malaysia discusses whether businesses are ready for the SST expansion taking effect today.

9:00 AM

Opening Bell

(REPEAT) Shane Oliver, Chief Economist, AMP Capital tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

People, Planet, Profit

Rutuja Tendolkar of ERM weighs in on how businesses should navigate both economic and social risks in data center development.

10:05 AM

Open For Business

Metal Brain Studio’s Charlie Chan shares how slapstick hit Oko Lele grew from a YouTube series into a global IP, and what it takes to turn digital content into a scalable, revenue-generating brand.

11:00 AM

Marketing Mojo

12:00 PM

Enterprise Explores

Optimism vs Headcount: A 2025 Workforce Paradox. Aon's Rahul Chawla breaks down the 2025 workforce paradox where business optimism is high but hiring remains flat, and what it means for talent strategy.

1:00 PM

The Breakfast Grille Repeat

Teh Wee Chye of Malayan Flour discusses how global macroeconomic and geopolitical issues are affecting the prices of wheat and grain, how its poultry segment is performing, and more.

2:05 PM

Discovery Hour

3:05 PM

Beyond the Ballot Box

We speak to the vice chief of DAP’s youth wing on building a progressive Malaysia from within the system.

4:05 PM

Health & Living

Months after the deadly earthquake in Myanmar, do people have access to safe water? We speak to an expert on the ground to find out how they’re plugging the gaps.

5:00 PM

Top 5 at 5

6:00 PM

Talkback Tuesday

8:00 PM

BBC World Service