Marketing Mojo: If You Can Think It, You Can Do It

Tham Khai Meng

02-Oct-15 13:00

Marketing Mojo: If You Can Think It, You Can Do It

Why is storytelling so crucial in every creative endeavour? What are the new ways to approach storytelling in the digital age? What does it take to win a Cannes Lion?

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:

Tags: Tham Kai Meng, Ogilvy and Mather, creative, advertising, storytelling, stories, marketing, creative industry, Cannes Lion, If you can think it you can do it

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) David Lim, Founding Partner at TSF Law, joins Enterprise Explores to unpack the hard legal realities of founder-investor relationships.

12:00 PM

Popcorn Culture

(REPEAT) Bugonia + What’s the craziest movie you’ve ever watched?

1:00 PM

Cruise Control

(REPEAT) Nissan Serena e-POWER is one of the most pleasant MPVs that Daniel has driven. He shares more on the show.

2:00 PM

Matt-Splained

(REPEAT) This week, Matt and Roshan discuss Universal Basic Services and begin a two-part conversation on social resilience, post scarcity abundance, and the techno utopians battling to shape and profit from the future.

3:00 PM

Earth Matters

(REPEAT) As Silicon Island moves ahead, we explore what large-scale reclamation means for Penang’s environment, fisherfolk livelihoods, and the island’s development future with Andrew Han.

4:00 PM

Bar None

(REPEAT) BAM's secretary-general Datuk Kenny Goh joins the show to talk about our shuttlers' preparation ahead of the Thomas Cup, as well as the Tangkis 2030 initiative.

5:00 PM

BBC World Service

Ella Al-Shamahi talks to women in Switzerland and the UK about how job sharing can boost a career and bring many benefits to both work and home life.

PROGRAMMES