BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Marketing Mojo  >  Marketing Mojo: If You Can Think It, You Can Do It

Marketing Mojo: If You Can Think It, You Can Do It

Tham Khai Meng

02-Oct-15 13:00

Marketing Mojo: If You Can Think It, You Can Do It

Why is storytelling so crucial in every creative endeavour? What are the new ways to approach storytelling in the digital age? What does it take to win a Cannes Lion?


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  Tham Kai Meng,  Ogilvy and Mather,  creative,  advertising,  storytelling,  stories,  marketing,  creative industry,  Cannes Lion,  If you can think it you can do it


Latest Podcasts




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) We sit down with Shareen Ramli, founder of Siti Li Dining & Foodhall to discuss why she compares the trade to being a "stuntwoman", full of invisible bruises, and her mission to preserve the cosmopolitan heritage of Malay cuisine.

12:00 PM

Just For Kicks

(REPEAT) We react to the midweek European matches that saw Man City losing to Bodo/Glimt, as well as Spurs surviving a scare against Dortmund. Then, we preview Matchweek 23 of the English Premier League, including the big one - Arsenal hosting Man Utd at the Emirates.

1:00 PM

A Bit of Culture

(REPEAT) Kam, Vernon and Zan talk about the usage of AI, names and fictional biographies on another episode of A Bit of Culture.

2:00 PM

Ringgit & Sense

(REPEAT) Rajen Devadason, licensed financial planner talks about EPF's Retirement Income Adequacy framework.

2:30 PM

The Property Show

(REPEAT) Dato’ Ganesh Chinnappan, Managing Director of Raine & Horne International Zaki + Partners Sdn. Bhd., discusses the concept and reality of Build-to-Sell houses.

3:00 PM

Best of The Bigger Picture

(REPEAT) An expert shares the key problems with our urban planning & design today and key principles to build an equitable city for everyone.

4:00 PM

Best of Evening Edition

(REPEAT) We discuss urban planning and the upcoming Petaling Jaya Local Masterplan.

5:00 PM

BBC World Service

Roland Please uncovers the latest developments in the world of Earth Science, at the American Geophysical Union meeting in New Orleans.