Marketing Mojo: The Sephora Experience

Cindy Lee

27-Nov-15 13:00

From their flagship store launch in 2011, Sephora Malaysia now sees 14 stores all across the country. What sends beauty product buffs to its stores in droves? Known for discovering creative brands, highlighting trends, shaping aesthetic codes and administering tailor-made advice, Sephora focusses on the retail experience. We discover their secrets.

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:

Tags: sephora, sephora experience, resource centre, marketing mojo, cindy lee, cosmetics, beauty

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Peng T. Ong, Co-Founder & Managing Partner at Monk's Hill Ventures talks about how to survive in an age where AI does everything for us.

12:00 PM

Popcorn Culture

(REPEAT) We review Sam Raimi’s survival-horror flick, Send Help, and then ask: What are the best depictions of survival, whether in movies or TV?

1:00 PM

Cruise Control

(REPEAT) Daniel shares his thoughts on what the 2026 Proton Saga MC3 is supposed to be for Malaysians after taking it out for a ride.

2:00 PM

Matt-Splained

(REPEAT) Matt and Richard unpack OpenClaw, aka Moltbot, and try to explain what a 2026 operated by agents is going to look like.

3:00 PM

Earth Matters

(REPEAT) This World Wetlands Day, we explore Kuala Selangor Nature Park, where mangroves, mudflats, and wildlife thrive just minutes from the city.

4:00 PM

Bar None

(REPEAT) Bowling legend, Esther Cheah joins us in the studio to reflect on her career after announcing her retirement recently.

5:00 PM

BBC World Service

Datshiane Navanayagam brings together two women from the US and Australia to discuss the art of writing a political biography and whether women in politics are placed under more scrutiny than men.

PROGRAMMES