Marketing Mojo: The Sephora Experience

Cindy Lee

27-Nov-15 13:00

From their flagship store launch in 2011, Sephora Malaysia now sees 14 stores all across the country. What sends beauty product buffs to its stores in droves? Known for discovering creative brands, highlighting trends, shaping aesthetic codes and administering tailor-made advice, Sephora focusses on the retail experience. We discover their secrets.

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Categories:

Tags: sephora, sephora experience, resource centre, marketing mojo, cindy lee, cosmetics, beauty

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11:00 AM

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(REPEAT) Sanjay Sarma, CEO of the Asia School of Business talks about the evolving demands on leaders in an increasingly algorithmic world.

12:00 PM

Popcorn Culture

(REPEAT) We review Season 7 of Black Mirror and then discuss science fiction on screen!

1:00 PM

Cruise Control

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2:00 PM

Matt-Splained

(REPEAT) Matt and Richard talk about weird science, including the sound of ultrasonic waves and demonic ASMR playlist!

3:00 PM

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(REPEAT) Alicia Teoh, Damien Thanam, and lawyer Rajesh Nagarajan share why Bukit Cherakah Forest must be protected from further destruction.

4:00 PM

Bar None

(REPEAT) Sports journalist from Scoop, Fabian Mark Peter joins Bar None to round up the biggest news happening in our local badminton scene.

5:00 PM

BBC World Service

BFM presents the BBC World Service, which provides in-depth coverage of issues from around the world.

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