BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Marketing Mojo  >  Marketing Mojo: The Sephora Experience

Marketing Mojo: The Sephora Experience

Cindy Lee

27-Nov-15 13:00

Marketing Mojo: The Sephora Experience

From their flagship store launch in 2011, Sephora Malaysia now sees 14 stores all across the country. What sends beauty product buffs to its stores in droves? Known for discovering creative brands, highlighting trends, shaping aesthetic codes and administering tailor-made advice, Sephora focusses on the retail experience. We discover their secrets.


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  sephorasephora experienceresource centremarketing mojocindy leecosmeticsbeauty





Play / Pause

Listen now : The 6AM Stretch: Thought-provoking discussions on ideas, people and events shaping our...

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Catherine Lim, Bloomberg Intelligence gives us an update on Chinese consumer sentiment.

7:45 AM

Morning Brief

Prof. Dr. Ong Kian Ming, former MITI Deputy Minister discusses the RCEP Summit and US-Malaysia trade deal.

8:00 AM

The Breakfast Grille

Mark Carney, Prime Minister of Canada speaks at the ASEAN Business and Investment Summit about Canada’s ties with ASEAN.

8:30 AM

Morning Brief

Dr Syaza Shukri of IIUM discusses the rising tension in Bersatu as dissatisfaction with Tan Sri Muhyiddin Yassin’s leadership grows.

8:45 AM

Morning Brief

Angeline Tan, analyst at ISIS Malaysia discusses US-China trade tensions and talks.

9:00 AM

Opening Bell

(REPEAT) Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

People, Planet, Profit

Datuk Muhamad Guntor Mansor Tobeng of Gading Kencana discusses the progress and gaps in implementing National Energy Transition Roadmap (NETR).

10:05 AM

Open For Business

Alvin Andrew, CEO &Founder, FUBIZO

11:00 AM

Marketing Mojo

Sandeep Joseph, CEO & Co-Founder, Ampersand Advisory

12:00 PM

Enterprise Explores

Dr Carmelo Ferlito, CEO, Center for Market Education & Dr. Veerinderjeet Singh, Senior Advisor on Tax Policy, KPMG Malaysia

1:00 PM

The Breakfast Grille Repeat

Our flagship show, we feature both game-changers and groundbreakers in the hot seat.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Beyond the Ballot Box

4:05 PM

Health & Living

5:00 PM

Top 5 at 5

6:00 PM

Talkback Tuesday

8:00 PM

BBC World Service