From their flagship store launch in 2011, Sephora Malaysia now sees 14 stores all across the country. What sends beauty product buffs to its stores in droves? Known for discovering creative brands, highlighting trends, shaping aesthetic codes and administering tailor-made advice, Sephora focusses on the retail experience. We discover their secrets.

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Tags:  sephora,  sephora experience,  resource centre,  marketing mojo,  cindy lee,  cosmetics,  beauty