BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Marketing Mojo  >  Marketing Mojo: The Sephora Experience

Marketing Mojo: The Sephora Experience

Cindy Lee

27-Nov-15 13:00

Marketing Mojo: The Sephora Experience

From their flagship store launch in 2011, Sephora Malaysia now sees 14 stores all across the country. What sends beauty product buffs to its stores in droves? Known for discovering creative brands, highlighting trends, shaping aesthetic codes and administering tailor-made advice, Sephora focusses on the retail experience. We discover their secrets.


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  sephora,  sephora experience,  resource centre,  marketing mojo,  cindy lee,  cosmetics,  beauty


Latest Podcasts




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) We explore the move from “prime time” to “scroll time” with Amin Ashaari, Co-Founder of SoyaCincau.

12:00 PM

Just For Kicks

(REPEAT) After the North London Derby, Arsenal will now have to face Liam Rosenior's Chelsea. Will they pass this test? Our pundits share their thoughts and look ahead to the weekend's games.

1:00 PM

A Bit of Culture

(REPEAT) Kam, Michael Gong and Sudais Ferhard get together to talk about Nostradamus, revenge of the nerds and Seedance videos that are wildly popular now.

2:00 PM

Ringgit & Sense

(REPEAT) Yuvarajan Periyan, licensed financial planner and co-founder of Uno Advisers talks about 'Pig Butchering' scams.

2:30 PM

The Property Show

(REPEAT) Datuk Ho Hon Sang, REDHA President discusses Malaysia’s resilient property market and 2026 outlook.

3:00 PM

Best of The Bigger Picture

(REPEAT) We often hear about neighbourhoods being evicted, houses being torn down and communities organising against the state government or private developers. In this episode, we discuss the politics of eviction in Malaysia.

4:00 PM

Best of Evening Edition

(REPEAT) A Skeptic’s Take on the Epstein Files

5:00 PM

BBC World Service

The Life Scientific speaks to neuropsychologist Professor Julia Simner, who runs the Multisense lab at the University of Sussex and has pioneered research into understanding how special brains process our sensory world in special ways.