Marketing Mojo: The Sephora Experience

Cindy Lee

27-Nov-15 13:00

From their flagship store launch in 2011, Sephora Malaysia now sees 14 stores all across the country. What sends beauty product buffs to its stores in droves? Known for discovering creative brands, highlighting trends, shaping aesthetic codes and administering tailor-made advice, Sephora focusses on the retail experience. We discover their secrets.

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Tags: sephora, sephora experience, resource centre, marketing mojo, cindy lee, cosmetics, beauty

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11:00 AM

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12:00 PM

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1:00 PM

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(REPEAT) Kam and his two guests, Ahmad Yazid and Na'a Murad sit together to talk about life changing events, climbing Mount Everest and James Bond reboot.

2:00 PM

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2:30 PM

The Property Show

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3:00 PM

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4:00 PM

Best of Evening Edition

(REPEAT) The Charm in Malaysia’s Old Flats

5:00 PM

BBC World Service

Tony Juniper, an environmentalist who has worn many hats over the course of his career, speaks to Professor Jim Al-Khalili about his enduring love for nature and hopes for the future.

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